by Caitlyn Hepler | Sep 15, 2017
When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search engine is Google.1 We are all familiar with the general process of using a search engine – After you type something into...
by Caitlyn Hepler | Sep 11, 2017
For decades, direct mail has persisted as a tried and true way for brands and local companies to reach their clientele, however recent research has shown that direct mail efforts only become truly effective after the third mailing to the same prospect list. Companies...
by Caitlyn Hepler | Sep 1, 2017
The digital age has brought about changes in almost every aspect of our daily lives. It has uprooted the way that consumers consume media, research products and services, listen to music, communicate, and make purchases – These changes that have led to systematic...
by Caitlyn Hepler | Aug 25, 2017
Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it? Native ads are designed to blend in with their surroundings and are sometimes so discrete that you might not even...
by Caitlyn Hepler | Aug 18, 2017
2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
by Caitlyn Hepler | Aug 11, 2017
With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an innovative and well planned marketing strategy is imperative during the holidays. Trends over the last few years have indicated...
