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Goodbye Google Plus

Goodbye Google Plus

Discontinuing Support for Google+ Social Network In December 2018, Google announced their decision to shut down the Google+ social network for consumers, effective April 2, 2019. The decision was based on low usage, as well as challenges involved in maintaining a...
Connect your Brand with Gen Z through YouTube

Connect your Brand with Gen Z through YouTube

Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
The Basics of Google Analytics

The Basics of Google Analytics

In any business, it is important to understand who your customers are to better speak to them through advertising and throughout the pages and content on your website. When interacting with users digitally, you aren’t going to necessarily meet users personally, so in...
Looking Ahead: Digital Marketing Trends in 2019

Looking Ahead: Digital Marketing Trends in 2019

The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
Prepare Your Business for Holiday Shopping Season

Prepare Your Business for Holiday Shopping Season

Ready or not – the holidays are coming! As the temperatures cool, sales will begin heating up, so now is the time to think about how to get your products and services in front of customers. According to research from the website RetailMeNot, the trends for the 2018...
Using Google to Reach Automotive Shoppers

Using Google to Reach Automotive Shoppers

Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...