The role brick and mortar retail stores play in shopping experiences is changing. Today’s shoppers are more informed, purposeful, and better prepared than ever before. In store traffic is decreasing, while local searches on mobile devices is rapidly increasing. Yet we find that when shoppers DO go in-store to make their purchases, their total purchase price is higher than if they purchased online. This, coped with the new and growing trends of online ordering with in-store pickup are changing the way consumers purchase goods and services.
Join us August 16th at Amplified Digital St. Louis for a live streaming event, and learn from Google thought leaders, who will discuss retail trends and how you can make an impact with digital marketing this holiday season!