AMPLIFIED
INSIGHTS
Increase ROI and provide a more tailored experience to your customers with
data-driven marketing
Amplified Insights collects and interprets data to determine your optimal audience and the best marketing platforms to reach them. This data-driven approach unlocks knowledge that is essential in understanding which action points resonate with different audience segments and the impact of cross-channel marketing.
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Benefits of
Amplified Insights
Create
new customer segmentations
Discover
your most profitable audience
Evaluate
campaign success
Maximize
ROI by facilitating strategic planning
Personalize
content & advertisements
Uncover
emerging trends
Make an impact on your ideal audience
1ST PARTY
DATA
Utilize your personal user data that is collected through consumer intent with your website such as making a purchase, filling out a form, leaving personal contact information, and more
3rd PARTY
DATA
Uncover your target audience and market trends with data aggregated by external partner platforms
CONSUMER
SEGMENTATION
Bring order to the chaos of modern consumerism and marketing by dividing consumers into groups based on common characteristics for a more personalized marketing approach
Insights ARTICLES & RESOURCES
Intro to Inbound Marketing
Consumers are constantly bombarded with unsolicited advertisements. With pop up ads online, inboxes full of spam emails, and commercials in the middle of YouTube videos, the current mass marketing techniques have become over saturated. Consumers are now opting to do...
Top 5 Reasons you should be using Search Engine Marketing
When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search engine is Google.1 We are all familiar with the general process of using a search engine – After you type something into...
Search + Display Advertising: The Power of Two
Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Google Partners Connect – Automotive: April 19th, 2017 – Replay
Learn the importance of digital marketing for the Automotive Industry and view trends, research and insights that can help you reach your automotive shopping audience in all their moments of need using micro and macro moments.