AMPLIFIED
INSIGHTS

Increase ROI and provide a more tailored experience to your customers with
data-driven marketing

Amplified Insights collects and interprets data to determine your optimal audience and the best marketing platforms to reach them. This data-driven approach unlocks knowledge that is essential in understanding which action points resonate with different audience segments and the impact of cross-channel marketing.

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Benefits of
Amplified Insights

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Create Insight Icon

Create
new customer segmentations

Discover Insight Icon

Discover
your most profitable audience

Measure Insight Icon

Evaluate
campaign success

Maximize Insight Icon

Maximize
ROI by facilitating strategic planning

Personal Insight Icon

Personalize
content & advertisements

Trend Insight Icon

Uncover
emerging trends

Make an impact on your ideal audience

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First Party Data Icon

1ST PARTY
DATA

Utilize your personal user data that is collected through consumer intent with your website such as making a purchase, filling out a form, leaving personal contact information, and more

Third Party Data Icon

3rd PARTY
DATA

Uncover your target audience and market trends with data aggregated by external partner platforms

Insight Consumer Icon

CONSUMER
SEGMENTATION

Bring order to the chaos of modern consumerism and marketing by dividing consumers into groups based on common characteristics for a more personalized marketing approach

Insights ARTICLES & RESOURCES

Virtual Holiday Bootcamp

Virtual Holiday Bootcamp

REGISTRATION IS FREE! Dates: October 6-9 Choose from 11 different sessions presented by 16 integrated marketing experts. To register for the bootcamp, complete the form to the right. From there you'll be directed to sign up for the sessions you'd like to attend. You...

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Top 5 Reasons you should be using Search Engine Marketing

Top 5 Reasons you should be using Search Engine Marketing

When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search engine is Google.1 We are all familiar with the general process of using a search engine – After you type something into...

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Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...

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