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Social Ad Campaign Manager

by | Jan 29, 2021

Social Ad Campaign Manager
Reports to: Media Fulfillment Manager
Location: Remote/Virtual 
 
This position is not available for candidates seeking an employment visa sponsorship.  Candidates must be eligible and authorized to work within the United States. 

Amplified Digital, a Digital Marketing Agency serving businesses nationwide, is quickly becoming known for creating integrated digital solutions that deliver what clients value most:  meaningful, positive and measurable impact on the performance of their organizations.  We are looking for a qualified candidate to oversee social ad campaign fulfillment across various platforms, and service in a key role to aid our company in providing an exceptional client experience.

As a Social Ad Campaign Manager, you will collaborate with our Account Executives, Client Development, and Client Success teams to set up, manage, and perform ongoing optimizations for our various paid social ad solutions, focusing on driving conversions to meet KPIs and client goals.  This Social Ad Campaign Manager will perform strategic optimizations based on campaign analysis, and assist in ongoing client retention.  Qualified candidates will have exceptional communication and organizational skills, and be a self-starter with industry experience.

Responsibilities:

  • Build and maintain a deep knowledge of social advertising platforms, as well as a general understanding of other media solutions offered by Amplified Digital
  • Setup, monitor and manage paid social media ad campaigns across multiple platforms, including but not limited to Facebook/Instagram, and LinkedIn
  • Ensure social ad placements are continuously optimized for spend and efficiency, and generate desired results for the client while maintaining profit for the company
  • Manage budgets, milestones, optimizations, and deadlines for multiple simultaneous campaigns; measuring and reporting on optimizations and results
  • Proactively offer guidance and expertise to internal teams, sellers, and clients, ensuring campaign success and client satisfaction
  • Work with agency vendors/partners and internal teams to measure and optimize marketing campaigns utilizing internal reporting platforms, Google Analytics, and Vendor/partner reporting solutions
  • Troubleshoot issues related to campaigns including process, delivery and quality issues
  • Analyze and report on campaign performance and craft recommendations for the Client Success team and sellers highlighting future growth and development opportunities for campaigns with growth potential
  • Occasionally participate in client facing conversations, bringing your subject matter expertise to conversations about delivery, capabilities, and growth opportunity
  • Stay up to date with industry trends, best practices and social ad platform features

Skill Requirements:

  • 2-3 years of Facebook/Instagram Ads experience
  • 2-3 years of LinkedIn Ads experience
  • Google Ads Certified – Search Advertising
  • Google Ads Certified – Display Advertising
  • Google Ads Certified – Video Advertising
  • Google Analytics Individual Qualification/Google Ads Certification
  • Working knowledge of Google Tag Manager & Google Search Console
  • Self-motivated with the ability to work both independently and within a team in a fast-paced environment
  • Experience in high volume advertising trafficking
  • Strong data analysis and decision-making abilities
  • Outstanding problem-solving abilities
  • Highly organized and detail driven
  • Excellent written & verbal communication skills
  • Thrives in a fast-paced, deadline oriented environment
  • Ability to multi-task and manage several tasks or projects at once
  • Passionate about digital marketing and industry-specific trends

Knowledge Requirements:

  • Strong understanding of marketing data and analytics, particularly as it pertains to media optimization, and application to social ad campaigns
  • In-depth knowledge of various paid and organic/presence marketing channels and technologies
  • Proficient using Microsoft Office, including Excel, PowerPoint and Word 

Education & Experience:

  • Degree in Marketing or equivalent related experience
  • 2+ Digital Marketing Experience 

We offer a competitive compensation package with a base plus commission structure.  In addition, we offer a variety of medical, dental and vision options to best fit your needs.  We also offer 401k and life insurance options as well as paid vacation, sick and personal time. Amplified Digital Agency is part of the Lee Enterprises’ group of companies.  For more information about Lee, please visit www.lee.net. Equal Opportunity Employer.

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