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Benefits of
Audience Targeting
Encourage
repeat business & build a new customer base
Gain
a competitive advantage & drive market share growth
Increase
brand awareness to your target audience
Maximize
exposure by targeting your best audience
Drive
engagement and traffic to your website
Reconnect
with your website visitors
Make an impact on your ideal audience
Geo-Targeting
Show your ad to those in your target geographical area
Site
Retargeting
Reconnect with people who have recently visited your website as they browse the web
Demographic
Targeting
Reach your target demographic by narrowing your advertising audience by age, gender or household income
Contextual
Targeting
Your ads will appear on pages with content that matches keywords or phrases related to your business
Site Category
Targeting
Get your message in front of a specific audience through relevant content on specific types of websites
Behavior
Targeting
Reach people whose online behaviors show their interest in specific products, services or industries
IP
Targeting
Enhance your direct mail campaign with a digital message or reach users in a highly specific geography
Dynamic
Creative
Combine hyper-local targeting and dynamic creative to serve messaging based on the viewer’s current location or the weather
Mobile
Geo-Location
Tap into smartphone GPS combined with an ad display network on thousands of mobile apps to reach potential customers based on their precise location history
Mobile
Geo-Fencing
Serve your message to users on apps and mobile sites within a radius of a GPS location or pre-set boundaries
Gun & Ammo
Network
Reach an extremely niche audience of outdoor and hunting enthusiasts on our ArmALot Gun Network, which allows Gun & Ammunition digital marketing
Audience Targeting ARTICLES & RESOURCES
Display and Video Advertising for Amazon
At Amplified, we’re constantly seeking new ways to strengthen our robust product suite to ensure that we deliver best-in-class advertising solutions to our business partners. In July, we partnered with Lee Enterprises and Amazon Advertising to bring you Streaming TV...
All About YouTube Trueview
You want to try something new for dinner so you pull up a video on YouTube demonstrating the recipe. Before the chef’s video starts, an ad for a blender pops up. You’re happy with your blender so you hit the skip button. You just experienced a YouTube TrueView...
OTT & CTV – The Basics of Streaming TV
Many people, including those in the marketing industry, use the terms OTT and CTV interchangeably, which can be very confusing as they mean two different things. Although they have separate meanings, OTT and CTV are two parts of the same whole that is streaming TV....
Promoting and Advertising CBD Products
It seems these days it is almost impossible to go into an establishment without seeing some sort of cannabidiol (CBD) product being sold, and as these items continue to grow in popularity, it makes sense that advertising and promotion would follow along. However, for...