FREE HOLIDAY MARKETING PLAYBOOK
Benefits of
Audience Targeting
Encourage
repeat business & build a new customer base
Gain
a competitive advantage & drive market share growth
Increase
brand awareness to your target audience
Maximize
exposure by targeting your best audience
Drive
engagement and traffic to your website
Reconnect
with your website visitors
Make an impact on your ideal audience
Geo-Targeting
Show your ad to those in your target geographical area
Site
Retargeting
Reconnect with people who have recently visited your website as they browse the web
Demographic
Targeting
Reach your target demographic by narrowing your advertising audience by age, gender or household income
Contextual
Targeting
Your ads will appear on pages with content that matches keywords or phrases related to your business
Site Category
Targeting
Get your message in front of a specific audience through relevant content on specific types of websites
Behavior
Targeting
Reach people whose online behaviors show their interest in specific products, services or industries
IP
Targeting
Enhance your direct mail campaign with a digital message or reach users in a highly specific geography
Dynamic
Creative
Combine hyper-local targeting and dynamic creative to serve messaging based on the viewer’s current location or the weather
Mobile
Geo-Location
Tap into smartphone GPS combined with an ad display network on thousands of mobile apps to reach potential customers based on their precise location history
Mobile
Geo-Fencing
Serve your message to users on apps and mobile sites within a radius of a GPS location or pre-set boundaries
Gun & Ammo
Network
Reach an extremely niche audience of outdoor and hunting enthusiasts on our ArmALot Gun Network, which allows Gun & Ammunition digital marketing
Audience Targeting ARTICLES & RESOURCES
Promoting and Advertising CBD Products
It seems these days it is almost impossible to go into an establishment without seeing some sort of cannabidiol (CBD) product being sold, and as these items continue to grow in popularity, it makes sense that advertising and promotion would follow along. However, for...
Mobile Targeting Ad Technologies – What’s the Difference?
Mobile audiences are becoming more and more important to be in front of, in fact, we now know that more than half of web traffic now comes from mobile devices. Smartphones make it easy to get in front of users based on location information, but there are several types...
Connect your Brand with Gen Z through YouTube
Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
Google Customer Match Remarketing Policy Changes
Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...