AUDIENCE
TARGETING

Reach potential consumers
across all devices

Audience Targeting, also called Programmatic, allows you to place your message in front of potential customers where they spend time online, utilizing targeting segments such as demographic information, website category, browsing behavior, and search habits. Amplified Digital leverages data from publishers and readers, and pairs it with data from third-party websites across a massive network to target your message to the best possible audience. Your campaign is optimized in real-time, and can be modified at any time to suit your company’s changing needs.

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TOOLKIT

Benefits of
Audience Targeting

Encourage
repeat business & build a new customer base

Gain
a competitive advantage & drive market share growth

Increase
brand awareness to your target audience

Maximize
exposure by targeting your best audience

Drive
engagement and traffic to your website

Reconnect
with your website visitors

Make an impact on your ideal audience

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Geo-Targeting

Show your ad to those in your target geographical area

Site
Retargeting

Reconnect with people who have recently visited your website as they browse the web

Demographic
Targeting

Reach your target demographic by narrowing your advertising audience by age, gender or household income

Contextual
Targeting

Your ads will appear on pages with content that matches keywords or phrases related to your business

Site Category
Targeting

Get your message in front of a specific audience through relevant content on specific types of websites

Behavior
Targeting

Reach people whose online behaviors show their interest in specific products, services or industries

IP
Targeting

Enhance your direct mail campaign with a digital message or reach users in a highly specific geography

Dynamic
Creative

Combine hyper-local targeting and dynamic creative to serve messaging based on the viewer’s current location or the weather

Mobile
Geo-Location

Tap into smartphone GPS combined with an ad display network on thousands of mobile apps to reach potential customers based on their precise location history

Mobile
Geo-Fencing

Serve your message to users on apps and mobile sites within a radius of a GPS location or pre-set boundaries

Gun & Ammo
Network

Reach an extremely niche audience of outdoor and hunting enthusiasts on our ArmALot Gun Network, which allows Gun & Ammunition digital marketing

Audience Targeting ARTICLES & RESOURCES

All About YouTube Trueview

You want to try something new for dinner so you pull up a video on YouTube demonstrating the recipe. Before the chef’s video starts, an ad for a blender pops up. You’re happy with your blender so you hit the skip button. You just experienced a YouTube TrueView...

Promoting and Advertising CBD Products

It seems these days it is almost impossible to go into an establishment without seeing some sort of cannabidiol (CBD) product being sold, and as these items continue to grow in popularity, it makes sense that advertising and promotion would follow along. However, for...

Mobile Targeting Ad Technologies – What’s the Difference?

Mobile audiences are becoming more and more important to be in front of, in fact, we now know that more than half of web traffic now comes from mobile devices. Smartphones make it easy to get in front of users based on location information, but there are several types...

Connect your Brand with Gen Z through YouTube

Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...

AUDIENCE
TARGETING

IMPACTED BY COVID-19? CHECK OUT OUR FREE COMMUNICATION TOOLKIT!