DRIVEN BY DATA. FUELED BY PASSION.

AUDIENCE
TARGETING

Reach potential consumers
across all devices

Audience Targeting, also called Programmatic, allows you to place your message in front of potential customers where they spend time online, utilizing targeting segments such as demographic information, website category, browsing behavior, and search habits. Amplified Digital leverages data from publishers and readers, and pairs it with data from third-party websites across a massive network to target your message to the best possible audience. Your campaign is optimized in real-time, and can be modified at any time to suit your company’s changing needs.

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Benefits of
Audience Targeting

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aud-targ-encourage

Encourage
repeat business & build a new customer base

aud-targ-gain

Gain
a competitive advantage & drive market share growth

aud-targ-increase

Increase
brand awareness to your target audience

aud-targ-maximize

Maximize
exposure by targeting your best audience

aud-targ-drive

Drive
engagement and traffic to your website

aud-targ-reconnect

Reconnect
with your website visitors

Make an impact on your ideal audience

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Geo-Targeting

Show your ad to those in your target geographical area

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Site
Retargeting

Reconnect with people who have recently visited your website as they browse the web

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Demographic
Targeting

Reach your target demographic by narrowing your advertising audience by age, gender or household income

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Contextual
Targeting

Your ads will appear on pages with content that matches keywords or phrases related to your business

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Site Category
Targeting

Get your message in front of a specific audience through relevant content on specific types of websites

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Behavior
Targeting

Reach people whose online behaviors show their interest in specific products, services or industries

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IP
Targeting

Enhance your direct mail campaign with a digital message or reach users in a highly specific geography

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Dynamic
Creative

Combine hyper-local targeting and dynamic creative to serve messaging based on the viewer’s current location or the weather

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Mobile
Geo-Location

Tap into smartphone GPS combined with an ad display network on thousands of mobile apps to reach potential customers based on their precise location history

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Mobile
Geo-Fencing

Serve your message to users on apps and mobile sites within a radius of a GPS location or pre-set boundaries

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Gun & Ammo
Network

Reach an extremely niche audience of outdoor and hunting enthusiasts on our ArmALot Gun Network, which allows Gun & Ammunition digital marketing

Audience Targeting ARTICLES & RESOURCES

Promoting and Advertising CBD Products

Promoting and Advertising CBD Products

It seems these days it is almost impossible to go into an establishment without seeing some sort of cannabidiol (CBD) product being sold, and as these items continue to grow in popularity, it makes sense that advertising and promotion would follow along. However, for...

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Connect your Brand with Gen Z through YouTube

Connect your Brand with Gen Z through YouTube

Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...

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Google Customer Match Remarketing Policy Changes

Google Customer Match Remarketing Policy Changes

Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...

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