The Latest From The Blog & Upcoming Events

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Intro to Inbound Marketing

Intro to Inbound Marketing

Consumers are constantly bombarded with unsolicited advertisements. With pop up ads online, inboxes full of spam emails, and commercials in the middle of YouTube videos, the current mass marketing techniques have become over saturated. Consumers are now opting to do...

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A Simple Guide to Virtual Events

A Simple Guide to Virtual Events

Virtual Event, What’s That? A virtual event is an organized gathering of people that occurs online allowing them to communicate information and enjoy a shared experience over the internet. The term “virtual” doesn’t necessarily mean virtual reality, so this type of...

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Work from Home Health Tips – A 2021 Refresher

Work from Home Health Tips – A 2021 Refresher

It looks like working from home is the new normal moving into 2021. According to Upwork’s “Future of Workforce Pulse Report,” 41.8% of Americans will continue to work remotely this year. Although some companies are slowly transitioning their employees back into the...

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OTT & CTV – The Basics of Streaming TV

OTT & CTV – The Basics of Streaming TV

Many people, including those in the marketing industry, use the terms OTT and CTV interchangeably, which can be very confusing as they mean two different things. Although they have separate meanings, OTT and CTV are two parts of the same whole that is streaming TV....

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Top Downloaded Apps of 2020

Top Downloaded Apps of 2020

The Covid-19 Pandemic had a huge impact on our app usage in 2020. More than ever we looked to our phones to communicate with friends, family, and coworkers, to get lost in the endless scrolling only TikTok and Instagram could provide, and to stream more episodes of...

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Understanding Programmatic Advertising

Understanding Programmatic Advertising

Ads are an ever-present part of our online experience. As you scroll through your favorite news site or browse a store online, you are bound to encounter a few. Have you ever wondered how those particular ads came to be placed in that particular spot? Most likely they...

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What Is Search Advertising?

What Is Search Advertising?

Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...

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Black History Month

Black History Month

It’s officially February! While this month is known for many things – like cold weather, Valentine’s Day, and being the shortest month of the year - one of the most powerful things February is known for is its celebration of Black History. During this month (and every...

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How To Land A Job At A Marketing Agency

How To Land A Job At A Marketing Agency

It’s no secret that the COVID-19 pandemic has affected nearly every industry, forcing many local businesses to shut their doors. Like many others, marketing and advertising agencies have had to adapt to meet the changing needs of clients and employees, alike. While...

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What Is Email Marketing

What Is Email Marketing

Email marketing is a form of digital marketing that uses email to promote a business’s products or services. Think of it as the digital version of physical mailers being sent through the postal service, but quicker. However, email campaigns can give a business more...

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