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Connected TV: What Is It and How Will It Benefit Your Company?
Did you know that 92% of Americans were reachable by CTV programmatic advertising in 2022? That number has likely gone up further since. Gone are the days when your advertising reach was limited to those sitting in front of their traditional TV screens at prime time....
Recipe for Success: The Art of Restaurant Branding
In the bustling, fast-paced world of the food industry, your restaurant's branding can either set you apart or blend you into the sea of competitors. It's not just about having a catchy name or a pretty logo; it's about creating an experience that resonates with your...
The Essential Guide to Building Brand Presence: Maximizing Your Market Impact
Brand presence (a.k.a. brand brand awareness) is how visible and recognizable your brand is to your target audience. Standing out in a crowded market is more challenging than ever, yet the key to unlocking your business’s potential lies in amplifying your brand...
Unveiling the Relevance: Why A Modern Website Design Is Key
In today's rapidly evolving digital landscape, a website serves as the virtual storefront for small and large businesses alike. It's not just a collection of web pages; it's a dynamic platform that can make or break an online presence. Despite this fact, many large...
The Future of Digital Marketing: Elevate Your Online Presence with AI SEO Services
In the rapidly evolving digital landscape, staying ahead in the SEO game is crucial for businesses aiming to boost their online visibility and attract more customers. Artificial Intelligence (AI) has emerged as a game-changer in this realm, offering innovative...
What Happens When Cookies Disappear? A Panel Discussion On The Power of Audience in a Cookieless World
As the digital advertising landscape braces for a significant shift, experts gathered at a panel hosted by the Richmond Times Dispatch to discuss the future of marketing in a cookie-less world. The session, led by moderator Joe Battistoni, featured insights from...
What to do with your advertising dollars when Cookies become obsolete?
In the rapidly evolving digital landscape, navigating a cookieless world has become a crucial challenge for many businesses. The shift away from traditional tracking methods promises to redefine how you engage with your audience online, ensuring privacy and compliance...
Navigating the Cookieless Future with Verified Human Audiences
In the swiftly evolving digital landscape, your ability to reach real people matters more than ever. As we navigate towards a cookieless future, where traditional tracking methods fade into obsolescence, embracing a "Verified Human Audience" becomes crucial for...
Setting Your Marketing Budget: A Guide Based on Competitor Analysis
Investing in marketing is crucial for the growth and success of any business. However, determining the appropriate marketing budget can be a challenging task. At Amplified Digital Agency our experts have delved into the factors to consider when deciding how much to...
Navigating Small Ponds: How Big Brands Can Find and Engage Potential Customers Locally
People growing up in a small town were able to witness the power of local advertising firsthand. It was the mom-and-pop shops, with their personalized messages and community-focused approach, that captured the attention and loyalty of potential customers. Now, as...