TARGETING

Pay Per Click

Lead Generation

Benefits of
Pay Per Click

Get your brand in front of an audience that is looking to make a purchase.

Showing at the top of search results pages increases your visibility over your competitors. Amplified is a verified Google Partner and Microsoft Advertising Partner. Our team of experts researches the most relevant keywords that apply to your brand, products and services and monitors your search performance. Through this continual campaign optimization, we capitalize on the areas of growth to raise your ROI while generating website traffic, phone call and quality lead conversions. Amplified proudly offers Google Shopping and Local Service Ads.

Help plan and inform your marketing effort with campaign data.
Measure based on conversions down to the keyword level, to identify what is working.
Drive engagement and traffic to your website.

Gain a competitive advantage and drive market share growth.
Encourage repeat business and build a new customer base.
Target the most relevant searchers at the most affordable bid costs.

make an impact on your ideal audience

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Consumer Intent

Keyword targeting allows advertisers to target searchers in specific parts of the conversion cycle who are ready to purchase.

Geographic Targeting

Unlike radio or TV advertising, PPC can target users in many geographic locations, including as small as 1 mile radius of your location.

Auction Based Advertising

Ads are not sold in flat rates, but in an auction system. Advertisers bid against each other and only pay when a click occurs.

Google Shopping Ads

Businesses can showcase their products in front of potential customers who are searching for them on Google. Google Shopping Ads appear as product listings at the top of the search results page or in a separate shopping tab.

Local Service Ads (LSAs)

Designed to promote services rather than products, Local Service Ads are only available in select locations and industries. LSAs connect local businesses with potential customers in their area.

Device Targeting

As searchers use more devices, PPC allows advertisers to cater customized messages to users on different devices.

Flexible Budget PPC

In this pay-as-you-go model, budgets can be started and stopped at any time, based on what works for your business.

Day Parting

Advertisers can adjust bids, pause ads or show extensions (such as phone numbers) within specific time frames.

Pay Per Click
Articles & Resources

Google Ads Bidding – Quick Hit Guide & Best Practices

Understanding the different bid types and implementing the right Google Ads bidding strategy for your goals can mean the difference between getting results and wasting your budget. In this post we will cover the basics of each strategy and hear from a couple of our...

Voice Search: How it Affects Your Digital Marketing Strategy

Many smartphone users have discovered the convenience of their built-in assistants while on the go, such as Siri, Google, and Bixby. Now, with the growth of devices such as Amazon Echo, Google Home, and the new Apple HomePod, more users are utilizing their...

Top 5 Reasons you should be using Search Engine Marketing

When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search engine is Google.1 We are all familiar with the general process of using a search engine – After you type something into...

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...