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Benefits of
Inbound Marketing
Generate
more qualified leads with a more targeted approach
Build
brand awareness among potential customers
Attract
the right prospects to your business
Establish
trusting relationships with your audience
Create
positive, personalized experiences for customers
Reduce
cost and save time with more efficient marketing strategies
Make an impact on your ideal audience
In-Depth
Reporting
Detailed reporting will help you make sure your inbound marketing campaigns are achieving the business goals you’ve set to accomplish
Marketing
Automation
Save time and streamline your marketing initiatives by targeting customers with automated messages via email, website, social and more
Lead
Nurturing
Develop relationships with your prospects by providing them valuable information at every stage of the buyer’s journey, eventually leading them to become a customer of your business
Content
Pillar Page
Not only does a pillar page establish you as an expert on the topic of your content, it also acts as a host for your content links and helps improve your SEO
Brand
Reputation
A good brand reputation shows you’ve built trust with your customers, which encourages them to become advocates for your business
Content
Strategy
Plan, create, and publish content that is relevant to your audience and achieves your business objectives and goals
Marketing ARTICLES & RESOURCES
Display and Video Advertising for Amazon
At Amplified, we’re constantly seeking new ways to strengthen our robust product suite to ensure that we deliver best-in-class advertising solutions to our business partners. In July, we partnered with Lee Enterprises and Amazon Advertising to bring you Streaming TV...
All About YouTube Trueview
You want to try something new for dinner so you pull up a video on YouTube demonstrating the recipe. Before the chef’s video starts, an ad for a blender pops up. You’re happy with your blender so you hit the skip button. You just experienced a YouTube TrueView...
OTT & CTV – The Basics of Streaming TV
Many people, including those in the marketing industry, use the terms OTT and CTV interchangeably, which can be very confusing as they mean two different things. Although they have separate meanings, OTT and CTV are two parts of the same whole that is streaming TV....
Promoting and Advertising CBD Products
It seems these days it is almost impossible to go into an establishment without seeing some sort of cannabidiol (CBD) product being sold, and as these items continue to grow in popularity, it makes sense that advertising and promotion would follow along. However, for...