TARGETING
Pay Per Click
Lead Generation
Benefits of
Pay Per Click
Get your brand in front of an audience that is looking to make a purchase.
Showing at the top of search results pages increases your visibility over your competitors. Amplified is a verified Google Partner and Microsoft Advertising Partner. Our team of experts researches the most relevant keywords that apply to your brand, products and services and monitors your search performance. Through this continual campaign optimization, we capitalize on the areas of growth to raise your ROI while generating website traffic, phone call and quality lead conversions. Amplified proudly offers Google Shopping and Local Service Ads.
- Help plan and inform your marketing effort with campaign data.
- Measure based on conversions down to the keyword level, to identify what is working.
- Drive engagement and traffic to your website.
- Gain a competitive advantage and drive market share growth.
- Encourage repeat business and build a new customer base.
- Target the most relevant searchers at the most affordable bid costs.
make an impact on your ideal audience
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Consumer Intent
Consumer Intent
Keyword targeting allows advertisers to target searchers in specific parts of the conversion cycle who are ready to purchase.
Geographic Targeting
Geographic Targeting
Unlike radio or TV advertising, PPC can target users in many geographic locations, including as small as 1 mile radius of your location.
Auction Based Advertising
Auction Based Advertising
Ads are not sold in flat rates, but in an auction system. Advertisers bid against each other and only pay when a click occurs.
Google Shopping Ads
Google Shopping Ads
Businesses can showcase their products in front of potential customers who are searching for them on Google. Google Shopping Ads appear as product listings at the top of the search results page or in a separate shopping tab.
Local Service Ads (LSAs)
Local Service Ads (LSAs)
Designed to promote services rather than products, Local Service Ads are only available in select locations and industries. LSAs connect local businesses with potential customers in their area.
Device Targeting
Device Targeting
As searchers use more devices, PPC allows advertisers to cater customized messages to users on different devices.
Flexible Budget PPC
Flexible Budget PPC
In this pay-as-you-go model, budgets can be started and stopped at any time, based on what works for your business.
Day Parting
Day Parting
Advertisers can adjust bids, pause ads or show extensions (such as phone numbers) within specific time frames.
Pay Per Click
Articles & Resources
What Happens When Cookies Disappear? A Panel Discussion On The Power of Audience in a Cookieless World
As the digital advertising landscape braces for a significant shift, experts gathered at a panel hosted by the Richmond Times Dispatch to discuss the future of marketing in a cookie-less world. The session, led by moderator Joe Battistoni, featured insights from...
What to do with your advertising dollars when Cookies become obsolete?
In the rapidly evolving digital landscape, navigating a cookieless world has become a crucial challenge for many businesses. The shift away from traditional tracking methods promises to redefine how you engage with your audience online, ensuring privacy and compliance...
Google Ads Bidding – Quick Hit Guide & Best Practices
Understanding the different bid types and implementing the right Google Ads bidding strategy for your goals can mean the difference between getting results and wasting your budget. In this post we will cover the basics of each strategy and hear from a couple of our...
Voice Search: How it Affects Your Digital Marketing Strategy
Many smartphone users have discovered the convenience of their built-in assistants while on the go, such as Siri, Google, and Bixby. Now, with the growth of devices such as Amazon Echo, Google Home, and the new Apple HomePod, more users are utilizing their...
