Shared Success
Co-Op Advertising
Funding / Reach / Partnership
Co-Op Advertising
with Amplified Digital
Co-op advertising provides a smart, cost-effective way to amplify your brand’s reach without increasing your budget. At Amplified Digital, we’re here to help you unlock the full potential of co-op dollars. Our expertise makes it easier for businesses to connect with local audiences through shared advertising investments.
Ready to maximize your advertising dollars and see impactful results?
Just a Few Of Our
Co-Op Manufacturing Partners
We maintain an excellent relationship with many popular manufacturers to make co-op marketing easier for you!
Below are just of few of the top manufacturers we work with.
AND if we don’t currently work with your preferred company, we’re more than happy to reach out and establish a relationship with them to make sure you have the best cooperative advertising plan.
What is
Co-Op Advertising?
Co-op advertising, short for “cooperative advertising,” is a dynamic partnership where manufacturers and retailers share advertising costs across digital, radio, and other media channels. Here’s how it works:
Manufacturers and retailers team up to promote products locally, making it easier and more affordable to reach target audiences without extra out-of-pocket expenses. This partnership empowers retailers to amplify their advertising reach and frequency while keeping their budgets intact.
Why Use A
Co-Op Advertising Program?
Two words: Free Money (well, almost!).
Manufacturers often offer co-op programs to build brand awareness and expand their reach by supporting local advertising. These programs align with local businesses’ target audiences, which means manufacturers are essentially funding a portion of your advertising strategy.
To qualify, there’s typically only one main requirement: include a manufacturer logo or product image in your ad. For a business already selling the product, this is a win-win opportunity. With co-op advertising funds backing your advertising, it’s one of the most effective ways to broaden your brand reach and save on costs.
What Guidelines
Do We Need to Follow?
Co-op programs come with guidelines. Each manufacturer sets specific requirements for things like ad format, media type (print, radio, TV, or digital), and brand/product appearance. To qualify for co-op funds, it’s essential to meet these criteria.
We suggest reaching out to the manufacturer beforehand to review these guidelines; some may even provide ready-to-use ad templates to help you save on design and production costs.
Maximize Your Co-Op Dollars with Amplified Digital
Once you approve, you can decide where to allocate your co-op funds. With Amplified Digital, you can choose from our advertising solutions, including Print and Digital Media. We’re here to help you make the most of every dollar, boosting your advertising reach without breaking the bank.
Start leveraging co-op advertising today to elevate your brand and drive more traffic to your business.
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