Franchise Marketing
Mr. Handyman
Engagement / Awareness / Franchising
franchise Marketing
agency
Franchise marketing stands out because it requires a tailored approach that respects both the brand’s overarching identity and the individuality of each franchisee.
Finding a franchise marketing agency that understands this balance is crucial for your success. The right agency will not only grasp the unique challenges you face as an owner, but also unlock powerful strategies specific to your needs, as well as the needs of each of your franchisees. This will ensure that your message still resonates across all locations for their individual needs while maintaining brand consistency.
The decision of which agency to choose can significantly influence how effectively you connect with your target audience and expand your footprint in the competitive landscape.
Understanding, the franchise marketing landscape for home services.
The franchise industry is vast and varied. Franchising within the home services sector offers entrepreneurs the opportunity to leverage established brand recognition, proven business models, and centralized support systems to capitalize on the demand for services such as plumbing, landscaping, cleaning, and home renovation
Each franchise operates under a unique business model. This model ties local marketing efforts closely with brand awareness at a national level.
Franchises face specific challenges in marketing. They must balance promoting the overall brand, while catering to local market needs. This requires a nuanced approach that understands both the broader industry trends and the specifics of each location.
Marketing Evolution
Franchise marketing has evolved significantly over time. Initially, it relied heavily on traditional channels like print ads and billboards. These methods aimed to build mass brand awareness among potential franchisees and customers alike.
Today, digital platforms have become central to franchise marketing strategies.
Social media, email campaigns, PPC, LSAs, Branding Campaigns, and SEO are now crucial for effectively reaching target audiences. Digital tools allow franchises to engage with broad and niche markets more directly than ever before.
You can expand your franchise’s unique message to each local community online.
This means more value for your money as you target potential customers most likely to be interested in your business, not spending huge sums of money on mass marketing.
Local Focus
At its core, successful franchising hinges on mastering local marketing tactics. Location managers play a key role in adapting corporate strategies to fit their community’s unique needs, but as the owner, you can also facilitate this individual location success as well.
Local-level initiatives might include sponsoring community events or optimizing Google My Business listings for better visibility online. It may also mean running ads on the local online news site next to trending community news.
These efforts ensure that each franchise can connect with its immediate environment authentically, while still upholding your brand.
Your Experts in Franchise Marketing
At Amplified, we recognize the unique challenges franchise owners face when marketing their various locations. Our tailored franchise marketing strategies ensure that each location maintains the core brand identity while also addressing the specific needs and characteristics of the local market.
Our expertise in creating cohesive yet flexible marketing plans allows franchise owners to amplify their presence across all locations. From crafting individualized local marketing campaigns to executing national brand initiatives, we offer comprehensive solutions that drive customer engagement and loyalty.
We can assist you in reaching out to your customer base effectively, engaging them at every touchpoint. Our approach includes proven methods such as:
Building Your Franchise Website
Amplified tailors web development services to the unique needs of your franchise, collaborating with you to craft a website that bolsters your brand and engages franchise prospects effectively. Our process is centered around your vision, ensuring the website acts as a powerful digital platform for your franchise growth. Whether that’s one big site with pages for the different locations, or a new website for each location, we’ve got you covered.
Developing Your Brand Assets
We can also help you get started from scratch, or rebrand. From logos to videos and written content – Amplified’s in-house, award-winning creative studio, Brand Ave. Studios, helps you forge influential brand assets essential for your franchise’s market presence. Our team specializes in brand identity creation, ensuring your franchise stands out with a compelling narrative that connects with potential franchisees and customers alike.
Running Local Ads
For franchisors looking to boost their market presence, Amplified offers local advertising services essential for making a significant impact. With various ad formats like High Impact Reveal and Video ad units, we ensure high visibility for your franchise in local markets on trusted platforms, driving engagement and brand recognition.
Advertising Via Various Social Media Platforms
Maximize your franchise’s reach by leveraging Amplified’s premium services to place targeted ads across social media platforms such as Meta (Facebook). Our strategies range from sponsored content to interactive engagements, designed to build a robust online presence and foster relationships with your target demographic.
Managing Your Social Media to Generate Organic Traffic
Amplify your franchise’s social media presence with our expertise in organic traffic generation. We manage platforms like Facebook and X (Twitter) to elevate your brand, interact with potential franchisees, and engage with a wider audience, enhancing your reputation and facilitating real-time communication.
Targeted Email Marketing
Utilize Amplified’s targeted email marketing services to directly connect with a specific audience. We work with you to craft email campaigns that align with your franchise’s messaging, using strategic data points for precise targeting to ensure your communications are effective and timely.
Cost-Effective Location-Based Marketing
Engage with potential franchisees and customers in specific geographic regions through location-based marketing strategies. Our cost-effective approaches allow for personalized interactions that resonate locally, optimizing resources and boosting engagement where it matters most for your franchise.
Direct Mailing
Complement your digital strategies with Amplified’s direct mailing services. Craft tangible ads that reach the mailboxes of ideal prospects. Our tools allow for tracking and measuring campaign effectiveness, helping you adjust strategies for increased engagement and driving action towards your franchise.
Pay Per Click
Enhance your franchise’s visibility with Amplified’s Pay Per Click (PPC) services. As a verified Google and Microsoft Advertising Partner, we focus on keyword research and campaign optimization to boost ROI, drive traffic to your website, and convert leads into franchisees or customers at competitive costs.
Commercial/B2B Marketing
Crafting impactful B2B marketing strategies presents a formidable challenge. Marketers are tasked with navigating a myriad of considerations, including creative demands, budget constraints, and channel selections. Yet, amidst these complexities, the ultimate arbiter of success lies in understanding your audience.
LSA’s (Local Services Ads)
Unlock the potential of your franchise with LSA’s expertise in franchise marketing. Our team specializes in leveraging Local Services Ads (LSAs) to elevate your brand visibility and drive customer engagement. With tailored strategies designed specifically for the franchise model, we help you stand out in your local market, attract qualified leads, and maximize your ROI. Experience the power of LSAs with LSA’s comprehensive franchise marketing solutions.
Amplified is your comprehensive partner in not only attracting top-tier franchisees but also in driving customer traffic to each location.
Partner with us to build a robust franchise network and vibrant customer base, ensuring growth and prosperity for each franchisee within your brand’s family.
WHY CHOOSE AMPLIFIED TO MARKET YOUR FRANCHISE?
Choosing Amplified for your franchise marketing needs is the strategic advantage your brand deserves. Our expertise in precise and localized targeting stands as the cornerstone for growth, empowering franchisors to penetrate key markets and forge strong connections with prospective franchisees.
With our exclusive access to local news platforms across the country, we offer a unique advantage by connecting your franchise with a verified human audience of local buyers, ensuring high visibility in the communities that matter most to you.
We focus on specific regions to amplify your brand’s impact and foster intimate rapport with the audience you intend to attract, ensuring your message not only reaches but resonates with them.
Leveraging a combination of sharp digital strategies and real-world market knowledge, we adeptly guide your franchise through the competitive landscape, making sure your marketing efforts hit home with the right people.
With a holistic strategy that includes strategic media placements on trusted local news outlets, compelling messaging, creative content, and superior materials, our team is dedicated to guiding you through a successful expansion journey, setting your franchise up not just to meet its targets but to surpass them.
Case study
A home services franchise had been working with another agency for years when approached by Amplified. After earning their business, we have been able to achieve far greater results, lower their cost per acquisition, streamline their marketing plans, work with their corporate offices on overall planning/tracking, etc. The positive impact these programs have had are being rolled out to multiple franchisees who want to Amplify their business!
Advertising Solutions Used
- Paid Search to reach those seeking specific home improvement services
- Local and Targeted Display for brand awareness in the local market area
- Targeted Email reaching specific audience groups
- Social Media retargeting to reach as many users as possible
Performance Metrics
- Paid Search: $3.95 cost per click achieved, surpassing the benchmark of $6.40
- Local & Targeted Display: 0.20% Click-Through Rate, significantly exceeding the benchmark of 0.06%
- Targeted Email: 18.6% open rate, outperforming the benchmark of 15%
Our family owns Mr. Handyman of Mooresville, Lake Norman, Concord. There is a lot of competition in the home services industry. We know that we need to be creative and consistent when it comes to our marketing efforts in order to generate the leads needed to grow our business as we plan to do so.
The Amplified Digital team has been remarkable to work with. They are attentive, responsive, proactive, and most of all authentically concerned about our success. The partnership we have built over the years provides a productive relationship to ensure our marketing needs are consistently addressed. I view the Amplified team more as a business partner and resource, not just simply a vendor.
Being able to leverage the multiple marketing vehicles available through Amplified has been a game changer. There are very few marketing companies that can utilize multiple marketing channels for our benefit. We have been able to work together to spend our marketing dollars more efficiently, attract the best customers for our business, and balance our spend across multiple platforms. I appreciate Amplified’ s willingness to understand our unique business challenges and offer solutions to meet them.
The relationship John and Melissa have built with us over the years is extremely important. I know I can count on them to alert us when they identify an opportunity. They are always available to ensure our marketing campaigns are performing like they should. I am confident when I refer them to fellow business owners that they will be in good hands.
Mr. Handyman of Mooresville, Lake Norman, Concord
Dan and Beth Gibbs - Owners
Steve & I are beyond happy to be working Amplified Digital! For the last several months we have been able to understand & interpret our results, appreciate the team’s prompt return calls who always listening to our concerns. As many owners have a downturn in revenue, we continue to grow.
We appreciate the Amplified Digital Team & thank you for all of your assistance.
Lori & Steve Morad
Mr. Handyman of South Essex County
Mr. Handyman of W. Greenville, Anderson and Clemson has benefitted tremendously from our wonderful relationship with Amplified Digital! John and Melissa are earnest, grounded, diligent professionals very knowledgeable in their field. For nearly two years we have enjoyed working with them. They are so easy to access with questions and concerns we discover from month to month. Amplified Digital has helped us evolve through an excellent PPC campaign as well as our launch into LSA's this year. They listen carefully to our preferences and customize us accordingly. We remain impressed by their prompt attention to every detail and are truly grateful for Amplified Digital!
Dallas V. Martin
Mr. Handyman of W. Greenville, Anderson and Clemson
Contact Amplified Today
Ready to expand your franchise network with precision? Connect with Amplified’s seasoned team of marketing experts who are eager to assist.
By deeply understanding your growth objectives and the market dynamics, we craft a comprehensive expansion strategy that leverages both digital and traditional marketing channels.
Our services are custom-tailored, ensuring that your brand connects with the right franchisees and customers both locally and on various digital platforms. From detailed targeting to expansive outreach, we are committed to delivering a marketing plan that not only achieves, but exceeds, your ambitions.
Reach out to us below and let’s begin this growth journey together. Your successful franchise expansion is just a conversation away!
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