Sales Resources
Sales Prospecting
Prospecting Ideas
Prospecting for your next advertiser can be tough. Here are some helpful resources we’ve used to get sales teams geared up to make the call! Click on each link below to download the presentation or pdf.
Seasonal Prospects
In addition to focusing on packaging digital with your company’s seasonal special sections, promotions, events and content, we’ve put together a list of top industries to focus on each season. Many of these gear up for their “busy months” ahead of each time frame’s start, so plan early! They may also have co-op opportunities – don’t be afraid to ask!
January – March
- Accountants
- Appliance Stores
- Bookstores
- Bridal Shops
- Catering/Chef Services
- College/University
- Diagnostic Imaging
- Diet/Weight Loss Centers
- Doctors, Orthopedic
- Pediatricians
- Family Entertainment
- Centers
- Fire & Water Damage Contractors
- Fireplace Retailers
- Jewelry Stores
- Mental Health Professionals
- Performing Arts Companies
- Public Relations Agencies
- Resume Services
- Spas
- Tanning Salons
- Tax Prep Services
- Urgent Care
April – May
- Amusement Parks
- Allergists
- Boat & Marine Products/
- Dealers
- Breweries
- Campgrounds/RV Parks
- Conference Centers
- Cruises/Travel
- Farm Supply Stores
- Fence & Gate Contractors
- General Contractors
- Golf Courses & Country Clubs
- Hair Salon/Stylists
- (Prom & Wedding)
- Hardware Stores
- Hotels & Motels
- Kitchen Cabinet & Countertop Dealers
- Landscaping/Irrigation Services
- Limousine Companies (Prom Season)
- Mortgage Companies
- Movie Theatres
- Moving & Storage Services
- Nail Salons
- National Parks
- Photography Studios
- Pool Dealers & Services
- Resort/Vacation Destinations
- Tree Services
- Used Car Dealers
- Women’s Apparel
- Zoos & Aquariums
June – August
- Airlines
- Apartment Rentals/Management
- Athletic Footwear/Apparel
- Auto Dealers & Parts Stores
- Banks
- Beer & Wine Wholesalers (July)
- Bookstores
- Camping/Outdoors Services
- Car/Truck Rental Services
- Carpet Cleaners
- Children/Juniors Clothing
- Colleges
- Doctors
- DJs and Party Entertainment
- Fireworks Stores (June/July)
- Furniture Manufacturers
- Hunting/Fishing/Wildlife Stores
- Limousine Companies (Wedding season)
- Office Supply
- Oil Change Services
- Painting & Power Washing Services
- Pest Control Services
- Pool Dealers & Services
- Sports Instruction & Recreation
- Sports Teams & Clubs
- Technical/Trade Schools
- Towing Services
- Roadside Assistance
- Waterproofing Companies
Sept – Dec
- Apartment Rentals
- Animal Shelters
- Assisted Living Facilities
- Attorneys, Bankruptcy
- Banquet/Party Centers
- Bars/Nightclubs
- Bathroom & Kitchen Remodels
- Bedding/Mattress Stores
- Biotechnology Industry
- Bowling Centers
- Butcher Shops (Holidays)
- Cable/TV Programming Providers
- Telemarketing Centers
- Camera/Photo Supply
- Child Care Services
- Closeout Stores
- Colleges
- Consulting Services
- Credit Card Companies
- Data Processing & Hosting
- Decorative Apparel Services
- Delivery Services
- Direct Mail Advertising
- Doctors, Allergists
- Doctors, Ear Nose & Throat
- Dry Cleaners
- Email Marketing Firms
- Employee Screening Services
- Employment Agencies
- Fairs/Festivals
- Fashion Accessories Stores
- Garbage & Rubbish Removal
- Gun Shops
- Human Resources Management
- Insurance Agents/Companies
- Luggage/Leather Shops
- Malls/Shopping Centers
- Museums
- Non-Profit/Social Organizations
- Nursing Care Facilities
- Political Organizations
- Printing Organizations
- Private Investigators
- Publishers
- Satellite Dealers
- Schools
- Software and Application Developers
- Telecommunications Services
- Toy Manufacturers
- Travel Agents
- Training Services, Corporate Training
- Trophy/Awards Retailers
- Trucking Companies
- Urgent Care Centers
- Video Game Dealers/Publishers
- Warehouse Distribution Chain Firms
- Wineries
Looking for more prospecting resources?
Here are some incredibly helpful external sites we use to help us plan and analyze!
- SEO & PPC Analysis: Spyfu.com
- Find seasonal trends and top search terms by industry: Trends.Google.com
- SEO, Local Directory & Social Analysis: WooRank
- Full Digital Analysis, Co-Op Information, Audience Data (Requires Approval or Subscription): AdMall
Lee Announcements
**This has been resolved**
Facebook and Instagram are currently down, impacting support for all paid and organic solutions on the platform. Our teams will continue to monitor and provide additional information as warranted.
Articles & Resources
Memorial Day Deadlines 2022
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