Google Customer Match Remarketing Policy Changes

Google Customer Match Remarketing Policy Changes

Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
Using Google to Reach Automotive Shoppers

Using Google to Reach Automotive Shoppers

Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...
Why Mobile is the Key to Everything

Why Mobile is the Key to Everything

It is no secret that mobile advertising and marketing are some of the most prominent and beneficial forms of advertising. The average American spends around five hours a day on a mobile device; that’s a lot of potential face-time for any business! Here are some...
How Storytelling and Organic Content Impact Online Presence

How Storytelling and Organic Content Impact Online Presence

You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...