2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than on television. Additionally, video currently accounts for 73% of all online traffic and that figure is only expected to grow.1
Video is universally loved by consumers – 78% of people reported watching videos online every week, while 55% report watching videos every day. 2 Using a video to tell a story has become one of the most powerful marketing tools because people tend to remember the things that make them feel emotion. Video is unparalleled in the way that consumers connect with it, which is why it’s the perfect tool to get an audience to take action. Additionally, video plays into the self-serve culture that many buyers in 2017 enjoy. When you incorporate video into your sales process, customers get what they want – an easy-going but well-informed purchase that happens on their time, and on their terms.
People learn more, and at faster rates when information is simultaneously delivered verbally and visually, making video the perfect vehicle for your message. In fact, it has been estimated that a single minute of video content is equivalent to a 1.8 million word article or blog post. A product video is 4x more likely to be watched than an article written on the same topic is to be read, and it is perceived by customers to be more valuable.1 Design and branding can only go so far, videos strengthen your brand message in ways that traditional static ads or HTML5 ads can’t. Video allows for more advanced features like voice and content that will aid in strengthening your brand identity and making sure customers remember your name. Furthermore, video is shared 1,200% more than text and links combined, and shares are free advertising. 3
And if all of that wasn’t enough, embedding a video on your website will boost your SEO rankings. A company who has a video on their site is 53x more likely to show up first in Google search results. 3 High quality videos with relevant content will drive people to your homepage which can dramatically improve your site’s SEO rankings.
Choosing video as the next step in your marketing campaign is just good business, seeing as 73% of video campaigns report a positive ROI. Embedding videos on your landing page can increase conversions by over 80%, giving video the highest conversion rates over any other form of marketing. 1 The cost of producing a video may be higher, but the product you receive can be used to promote your business on dozens of different platforms, from display ads to email blasts. Video extends the life of commercial messaging and increases your reach.
Just like any other trend, it’s important to get ahead of video before it becomes old news. If you haven’t created your own video strategy yet, now is the time. At Amplified Digital, we have an expert team waiting to help. Our affordable custom video solutions can be produced, edited and launched – all within a couple of weeks. We create stunning, emotionally compelling, intellectually engaging video content that captures the minds of your target audience – Contact us today!
- Inc. 20 Statistics That Should Make You More Aggressive About video Marketing in 2017. Written by Gordon Tredgold.
- MWP. 10 Statistics That Show Video is the Future of Marketing. Written by Joel Chudleigh.
- Forbes. Video Marketing: The Future of Content Marketing. Written by Matt Bowman.