A Quick Guide to SMART Goals

A Quick Guide to SMART Goals

Setting goals is important for any business, but there’s a difference between just setting a goal and creating a goal with actionable steps to help you achieve it. Simply saying you want to increase your email list in 2021 sounds good, but it’s lacking structure and...
Breaking Down Social Shopping

Breaking Down Social Shopping

Consumers utilize social media for a variety of reasons, including searching for entertaining content, staying up to date on current events, sharing photos and videos of their life, or staying in touch with friends. Now, with features like Facebook and Instagram Shops...
Organic vs Paid Social Media Marketing

Organic vs Paid Social Media Marketing

With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s  advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the...
Intro to Instagram Guides and How to Use It

Intro to Instagram Guides and How to Use It

It’s overwhelming to keep up with Instagram’s updates, and in 2020 there were quite a few. We were introduced to Instagram Reels, Live, and Shops, along with several other fun new features. With all these updates,  you might have missed the addition of Guides...
2019 Social Media Trends

2019 Social Media Trends

Advertising on social media has quickly become a favorite for many businesses as it provides an easy way to connect on a more personal level with customers. However, as new technology develops and algorithms are updated, reaching out becomes more difficult. So, what’s...