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2019 Social Media Trends

2019 Social Media Trends

Advertising on social media has quickly become a favorite for many businesses as it provides an easy way to connect on a more personal level with customers. However, as new technology develops and algorithms are updated, reaching out becomes more difficult. So, what’s...
Goodbye Google Plus

Goodbye Google Plus

Discontinuing Support for Google+ Social Network In December 2018, Google announced their decision to shut down the Google+ social network for consumers, effective April 2, 2019. The decision was based on low usage, as well as challenges involved in maintaining a...
Looking Ahead: Digital Marketing Trends in 2019

Looking Ahead: Digital Marketing Trends in 2019

The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
Using Live or Behind the Scenes Video to Humanize Brands

Using Live or Behind the Scenes Video to Humanize Brands

Humanizing a brand is one of the most efficient ways to create widespread exposure of your company’s core values. The reason this is often the case is it allows audiences to acknowledge your brand’s core values and ideas and associate them with a person or...
Wrapping Your Holiday Digital Strategy Early

Wrapping Your Holiday Digital Strategy Early

It’s already August, which means the holiday season is approaching quickly, and you can never start preparing too early! There are several ways that your business can start gearing up for the holiday season right now, and some of them won’t cost you much. Here...
How Storytelling and Organic Content Impact Online Presence

How Storytelling and Organic Content Impact Online Presence

You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...