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Connect your Brand with Gen Z through YouTube

Connect your Brand with Gen Z through YouTube

Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
Using Live or Behind the Scenes Video to Humanize Brands

Using Live or Behind the Scenes Video to Humanize Brands

Humanizing a brand is one of the most efficient ways to create widespread exposure of your company’s core values. The reason this is often the case is it allows audiences to acknowledge your brand’s core values and ideas and associate them with a person or...
How YouTube is Changing the Face of Traditional Television

How YouTube is Changing the Face of Traditional Television

In the not-so-distant past, you had to wait until you were home in order to watch your favorite television show. Unfortunately, if you were away when it was showtime, you had either better hope your VHS recorder was setup correctly, or you simply missed out on that...
Making an Impact with Video Marketing

Making an Impact with Video Marketing

Online video has become an integral part of our digital world. With users sharing videos on Facebook and websites such as YouTube, there’s a constant flow of new information to be consumed. Also, an increasing amount of people are consuming video from their...
YouTube TrueView

YouTube TrueView

Digital consumers are turning more and more of their attention to online video, with YouTube now exceeding one billion hours viewed per day globally¹. This trend is projected to increase with an estimation that by 2019, video will represent over 85% of all internet...