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Display and Video Advertising for Amazon

Display and Video Advertising for Amazon

At Amplified, we’re constantly seeking new ways to strengthen our robust product suite to ensure that we deliver best-in-class advertising solutions to our business partners. In July, we partnered with Lee Enterprises and Amazon Advertising to bring you Streaming TV...
All About YouTube Trueview

All About YouTube Trueview

You want to try something new for dinner so you pull up a video on YouTube demonstrating the recipe. Before the chef’s video starts, an ad for a blender pops up. You’re happy with your blender so you hit the skip button. You just experienced a YouTube TrueView...
Connect your Brand with Gen Z through YouTube

Connect your Brand with Gen Z through YouTube

Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
Using Live or Behind the Scenes Video to Humanize Brands

Using Live or Behind the Scenes Video to Humanize Brands

Humanizing a brand is one of the most efficient ways to create widespread exposure of your company’s core values. The reason this is often the case is it allows audiences to acknowledge your brand’s core values and ideas and associate them with a person or...
How YouTube is Changing the Face of Traditional Television

How YouTube is Changing the Face of Traditional Television

In the not-so-distant past, you had to wait until you were home in order to watch your favorite television show. Unfortunately, if you were away when it was showtime, you had either better hope your VHS recorder was setup correctly, or you simply missed out on that...
Making an Impact with Video Marketing

Making an Impact with Video Marketing

Online video has become an integral part of our digital world. With users sharing videos on Facebook and websites such as YouTube, there’s a constant flow of new information to be consumed. Also, an increasing amount of people are consuming video from their...