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Display and Video Advertising for Amazon

Display and Video Advertising for Amazon

At Amplified, we’re constantly seeking new ways to strengthen our robust product suite to ensure that we deliver best-in-class advertising solutions to our business partners. In July, we partnered with Lee Enterprises and Amazon Advertising to bring you Streaming TV...
All About YouTube Trueview

All About YouTube Trueview

You want to try something new for dinner so you pull up a video on YouTube demonstrating the recipe. Before the chef’s video starts, an ad for a blender pops up. You’re happy with your blender so you hit the skip button. You just experienced a YouTube TrueView...
OTT & CTV – The Basics of Streaming TV

OTT & CTV – The Basics of Streaming TV

Many people, including those in the marketing industry, use the terms OTT and CTV interchangeably, which can be very confusing as they mean two different things. Although they have separate meanings, OTT and CTV are two parts of the same whole that is streaming TV....
Promoting and Advertising CBD Products

Promoting and Advertising CBD Products

It seems these days it is almost impossible to go into an establishment without seeing some sort of cannabidiol (CBD) product being sold, and as these items continue to grow in popularity, it makes sense that advertising and promotion would follow along. However, for...
Connect your Brand with Gen Z through YouTube

Connect your Brand with Gen Z through YouTube

Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
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