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Promoting and Advertising CBD Products

Promoting and Advertising CBD Products

It seems these days it is almost impossible to go into an establishment without seeing some sort of cannabidiol (CBD) product being sold, and as these items continue to grow in popularity, it makes sense that advertising and promotion would follow along. However, for...
Connect your Brand with Gen Z through YouTube

Connect your Brand with Gen Z through YouTube

Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
Google Customer Match Remarketing Policy Changes

Google Customer Match Remarketing Policy Changes

Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
Looking Ahead: Digital Marketing Trends in 2019

Looking Ahead: Digital Marketing Trends in 2019

The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
Prepare Your Business for Holiday Shopping Season

Prepare Your Business for Holiday Shopping Season

Ready or not – the holidays are coming! As the temperatures cool, sales will begin heating up, so now is the time to think about how to get your products and services in front of customers. According to research from the website RetailMeNot, the trends for the 2018...