Spring is in the air! March 20th is the official first day of spring, which means it’s time for warmer weather, longer days, and fresh marketing promotions. Inspired by the change of season, we’ve put together 6 marketing ideas to engage your customers and get your sales blooming like wildflowers.
Add Color to Your Campaigns
From new flowers blooming to bright green grass, springtime is full of vibrant colors. Find inspiration in nature this season and incorporate bright colors into your marketing campaigns. Colorful campaigns will not only associate your business with the new season, but they will be eye-catching to consumers as well! After a cold, dark winter, your audience will be happy to see more vibrant graphics on your website, social channels, and emails.
Do Some Spring Cleaning
Many people utilize this season for spring cleaning and it’s a good idea for your business to do the same. A spring cleaning of your website can help you ensure all your pages are still relevant and your links still work. A spring cleaning of your marketing campaigns will help you determine if your slogans and materials still work for you. If not, it may be time to purge old materials and create something new. You could even do a spring cleaning on your company’s products or services. If you have too much inventory of an item, create a special springtime offer to increase sales of that product. Spring is the perfect season to clear out the old and make way for the new.
Capitalize on the Nice Weather
Since the weather is finally warm, people want to spend more time outside. Whether that means sitting on a patio, riding a bike, or gardening, consumers are ready to shake off the cold winter and soak up the sunshine. Take advantage of this mindset and make a connection between your brand and ways to enjoy the outdoors. Including outdoor imagery in your marketing campaigns can make that connection while also giving your marketing materials a fresh look. If people can see themselves using your products while still enjoying the weather, they may be more likely to buy from your business.
Host a Spring Contest
Get into the springtime spirit by hosting a fresh contest. For example, have participants guess how many jellybeans are in a jar for a chance to win a gift card from your business. Or host a photo contest, asking your audience to share a photo of the first signs of spring using a specific hashtag. It doesn’t have to be elaborate! Hosting a contest on your website or social channels is a great way to bump up engagement and add a little fun into your spring-time marketing campaigns. If budget allows, you could boost the social posts for even more exposure and a larger audience.
Utilize Spring Holidays in Your Promotions
Although winter is usually considered the holiday season, there are tons of holidays in spring to utilize in your marketing promotions. According to the National Retail Federation, Mother’s Day is the second highest spending holiday in the United States behind the winter holidays. It is even higher than Valentine’s Day! Capitalize on this increase in spending with special promotions geared toward Mother’s Day. If Mother’s Day promotions won’t work for your business, there are still many other spring holidays to choose from including Earth Day, Easter, Memorial Day, Tax Day, and more. Creating custom holiday themed promotions can attract customers to your business and give them a reason to engage with your brand.
Get Inspired by the Newness of Spring
Spring is all about new beginnings. The flowers are starting to bloom and the trees are turning green again. Get inspired by the newness of spring by trying a new marketing tactic, offering a new product or service, or giving your website a new look. After performing a spring cleaning, you will be in the perfect position to incorporate some newness into your business. If you’re not sure what new marketing tactic to try or how to refresh your website, Amplified Digital Agency is happy to help. Contact us today!
Take advantage of the positive energy around the change in season and give your marketing strategy a refresh. This list is a great place to start! Share with a coworker and get brainstorming on how you can incorporate spring into your marketing plan.