by Anna Crowe | Feb 4, 2021
Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...
by Mandi Hesser | Feb 1, 2021
It’s officially February! While this month is known for many things – like cold weather, Valentine’s Day, and being the shortest month of the year – one of the most powerful things February is known for is its celebration of Black History. During this month (and...
by Michelle Ponder | Jan 29, 2021
It’s no secret that the COVID-19 pandemic has affected nearly every industry, forcing many local businesses to shut their doors. Like many others, marketing and advertising agencies have had to adapt to meet the changing needs of clients and employees, alike. While...
by Anna Crowe | Jan 28, 2021
Email marketing is a form of digital marketing that uses email to promote a business’s products or services. Think of it as the digital version of physical mailers being sent through the postal service, but quicker. However, email campaigns can give a business more...
by Kelsey Mancuso | Jan 25, 2021
In this day and age, you have the entire world at your fingertips. When you’re in the market for a new product, there are literally thousands of options to choose from. So, how does someone make the right decision with so many choices out there? That’s where brand...
by Anna Crowe | Jan 15, 2021
Many people have turned to social media to get the human interaction they are lacking during the pandemic. Over 80% of internet users worldwide will visit a social media platform at least monthly. That’s about 3.23 billion people! Your business deserves a piece of...
