What Is Search Advertising?

What Is Search Advertising?

Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...
Black History Month

Black History Month

It’s officially February! While this month is known for many things – like cold weather, Valentine’s Day, and being the shortest month of the year – one of the most powerful things February is known for is its celebration of Black History. During this month (and...
How To Land A Job At A Marketing Agency

How To Land A Job At A Marketing Agency

It’s no secret that the COVID-19 pandemic has affected nearly every industry, forcing many local businesses to shut their doors. Like many others, marketing and advertising agencies have had to adapt to meet the changing needs of clients and employees, alike. While...
What Is Email Marketing

What Is Email Marketing

Email marketing is a form of digital marketing that uses email to promote a business’s products or services. Think of it as the digital version of physical mailers being sent through the postal service, but quicker. However, email campaigns can give a business more...
The Basics of Brand Perception & The Tools to Track It

The Basics of Brand Perception & The Tools to Track It

In this day and age, you have the entire world at your fingertips. When you’re in the market for a new product, there are literally thousands of options to choose from. So, how does someone make the right decision with so many choices out there? That’s where brand...
Why Your Business Needs a Social Media Presence

Why Your Business Needs a Social Media Presence

Many people have turned to social media to get the human interaction they are lacking during the pandemic. Over 80% of internet users worldwide will visit a social media platform at least monthly. That’s about 3.23 billion people! Your business deserves a piece of...