Case Study
Political
Overview
In the 2022 election year, Amplified worked with a Secretary of State for awareness and voter education during the election season. The Secretary sought to reach all residents of the state, as well as some particular audiences with tailored messaging. Through three reach-based digital tactics, our campaign was able to reach over 650,000 people over a two month period. Additionally, Amplified created all graphics and videos, and ran an 8 week radio and print campaign across the state.
Advertising Solutions
- Social Media to engage with target audiences
- Targeted Display reaching specific audience groups
- ConnectedTV for brand awareness in the entirety of the state
SOCIAL MEDIA
0.86% CTR
Benchmark: 0.85%
TARGETED DISPLAY
0.17% CTR
Benchmark: 0.06%
CONNECTED TV
88% VCR
Benchmark: 80%