It’s Spring Break!!!  Happy Dance Time!!!!

But that’s not the only reason I’m happy this week. Now that I’m officially Google Certified in Search, I’m building a mock PPC campaign. (YAY ME!!!) This is great hands on practice. I’m learning how to navigate  Adwords Editor, Campaign Manager, and Keyword Planner to figure out what keywords work best for the company. There have been some hiccups though. I’m making some changes to my keyword list to make the keywords more relevant to their respective adgroups. I also need to edit the ad copy to contain a clear call to action. It’s all a learning process and I am extremely happy to gain this experience.