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Prepare Your Business for Holiday Shopping Season
Ready or not – the holidays are coming! As the temperatures cool, sales will begin heating up, so now is the time to think about how to get your products and services in front of customers. According to research from the website RetailMeNot, the trends for the 2018...
Tips to Integrate Digital into your Traditional Marketing Campaigns
The digital age can leave many advertisers wondering about the most effective ways to reach their target audiences. Some businesses may be hesitant to move away from their traditional media campaigns (print, television, radio, etc). Others may be more inclined to pull...
Using Live or Behind the Scenes Video to Humanize Brands
Humanizing a brand is one of the most efficient ways to create widespread exposure of your company's core values. The reason this is often the case is it allows audiences to acknowledge your brand’s core values and ideas and associate them with a person or character...
Using Google to Reach Automotive Shoppers
Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...
Does Your Business Really Need a Mobile App?
Smartphone users have an application for nearly everything; weather, games, grocery shopping, fitness tracking, social media… the list could go on for days. Perhaps you’ve been thinking about offering your customers an app for your business, but is it really worth it?...
Wrapping Your Holiday Digital Strategy Early
It's already August, which means the holiday season is approaching quickly, and you can never start preparing too early! There are several ways that your business can start gearing up for the holiday season right now, and some of them won’t cost you much. Here are a...
Why Mobile is the Key to Everything
It is no secret that mobile advertising and marketing are some of the most prominent and beneficial forms of advertising. The average American spends around five hours a day on a mobile device; that’s a lot of potential face-time for any business! Here are some...
Integrating Your Traditional Marketing Tactics with Digital Marketing for Greater Reach
As businesses, we are working in an interesting time when technology and digital advertising is growing exponentially, but we still have millions of consumers accustomed to the “old ways” of traditional marketing through radio, television and print. If you choose one...
Get Your Message Heard with Programmatic Audio Advertising
Technology is evolving the way we listen to music and audio programs, from streaming on Pandora, Spotify, and SoundCloud, to listening to our favorite podcasts. Not only can these services be used on computers, but we can take them everywhere with us via our...
How Storytelling and Organic Content Impact Online Presence
You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...
