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Wrapping Your Holiday Digital Strategy Early
It's already August, which means the holiday season is approaching quickly, and you can never start preparing too early! There are several ways that your business can start gearing up for the holiday season right now, and some of them won’t cost you much. Here are a...
Why Mobile is the Key to Everything
It is no secret that mobile advertising and marketing are some of the most prominent and beneficial forms of advertising. The average American spends around five hours a day on a mobile device; that’s a lot of potential face-time for any business! Here are some...
Integrating Your Traditional Marketing Tactics with Digital Marketing for Greater Reach
As businesses, we are working in an interesting time when technology and digital advertising is growing exponentially, but we still have millions of consumers accustomed to the “old ways” of traditional marketing through radio, television and print. If you choose one...
Get Your Message Heard with Programmatic Audio Advertising
Technology is evolving the way we listen to music and audio programs, from streaming on Pandora, Spotify, and SoundCloud, to listening to our favorite podcasts. Not only can these services be used on computers, but we can take them everywhere with us via our...
How Storytelling and Organic Content Impact Online Presence
You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...
Make a BANG! Simple Advertising Solutions for your Fireworks Business
It’s hard to believe, but the season for sparklers and fireworks is here! If you're a firework stand or store owner, you know how frustrating advertising and promoting your firework specials and stand can be, with marketing types like Google, Facebook and every other...
5 Ways LinkedIn can Impact your Marketing Strategy
Promoting a business on LinkedIn can require far different tactics than those used on other social media sites. Similarly, promotion on LinkedIn can be more beneficial and influential than that on other sites. This is not to degrade the vast opportunity within other...
Conversion Rate Shouldn’t be Overlooked
Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
How Millennial Stereotypes can Benefit Your Business
Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
Google Customer Match: What is It and How Does it Work?
Bringing in new customers is important, but you don’t want to forget about keeping your current customers engaged. Many of those who are already fans of your business have most likely voluntarily provided their contact information to you, and thanks to Google Customer...
