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5 Digital Marketing Tips to Get You Geared Up for the Holidays
The holiday season is a great time to boost your sales and profits with the right digital marketing strategy. In fact, you should consider beefing up your traditional marketing strategy by adding digital to the mix if you plan to gain a share of the $465...
Promoting and Advertising CBD Products
It seems these days it is almost impossible to go into an establishment without seeing some sort of cannabidiol (CBD) product being sold, and as these items continue to grow in popularity, it makes sense that advertising and promotion would follow along. However, for...
Utilizing a Mobile-First Strategy in Advertising
Computers have become a vital part to consumers’ daily lives, and with the addition of smartphones, they are virtually impossible to escape. At the touch of a finger, you’re able to find locations, products, information and more, quickly making phones the go-to choice...
2019 Social Media Trends
Advertising on social media has quickly become a favorite for many businesses as it provides an easy way to connect on a more personal level with customers. However, as new technology develops and algorithms are updated, reaching out becomes more difficult. So, what’s...
Is Your Mobile Site or Strategy Damaging Your Brand?
Providing customers the opportunity to have a positive experience with your brand is essential for building your business. Your presence on digital and mobile platforms is where many are able to find more about the business and determine if it is one in which they...
Mobile Targeting Ad Technologies – What’s the Difference?
Mobile audiences are becoming more and more important to be in front of, in fact, we now know that more than half of web traffic now comes from mobile devices. Smartphones make it easy to get in front of users based on location information, but there are several types...
Connect your Brand with Gen Z through YouTube
Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
The Basics of Google Analytics
In any business, it is important to understand who your customers are to better speak to them through advertising and throughout the pages and content on your website. When interacting with users digitally, you aren’t going to necessarily meet users personally, so in...
Google Customer Match Remarketing Policy Changes
Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
Looking Ahead: Digital Marketing Trends in 2019
The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
