Honestly, the creation of this blog involved a lot of backspacing; most of this was due to having trouble finding words to describe this experience rather than having too many! It truly seems like I just got back yesterday and now I have to turn around and go back to school.

Where to start seems impossible to locate, but I suppose I will start with what I saw in my future when I inquired and eventually accepted the intern position at Amplified the past two years. Fresh out of sophomore year Alexa thought she was going to determine what side of marketing and advertising she liked. She was going to try some different things and get some industry experience. To that Alexa, I just laugh. I have learned and absorbed so much more than that, and at a glance it even seems beyond my realm of understanding.

There are so many things that I have learned, too many to name. I’ve tried to come up with a few things that I could expand on in an effort to spell out just how valuable this experience has been. Beyond the innumerable amount of technical processes and concepts that I have learned over the last two summers, there are two items that Amplified has taught me that you just simply can’t plan on teaching someone. I am beyond grateful for every single thing that I have learned, but these two concepts stand out and will stick with me for quite a while.

Firstly, they allowed me to rediscover my love of writing and critical thinking. Being caught up in a specific curriculum for so long made me realize how lost in the motions I had gotten when it came to writing and analyzing. I am so glad that I have found all that I loved about it previously and more! Writing about books and research tactics certainly isn’t the most intriguing or enjoyable, but there is truly nothing better than writing about something you love, and I have been fortunate enough to do tons of that in my time here.

The second thing that Amplified has taught me is that “work” is a relative term if you love what you do. Sure, some days are harder and more hectic than others and there will always be ups and downs, but the people at Amplified truly radiate positive energy the majority of the time, and they love what they do. I personally think that as someone who has spent time on both sides of the looking glass that they are so successful in the digital sphere because most days they enjoy what they do and they are surrounded by peers that feel the same way. Each interaction has been so authentic and genuine, and I certainly have not overlooked that.

I truly can’t express how much gratitude I have toward each person at Amplified. Every single person has made a mark on this amazing experience and I could never put my thanks into enough words. It will be so hard to watch this experience fade in the rear-view mirror as I head back to Alabama to finish up my last semester of school, but I know that the insurmountable list of skills and lessons I have learned will continue to shape me for many years to come. I have had far too much fun for someone that was paid! Thank you so much to the Amplified team for having me for two years and all that you have instilled in me; I truly wouldn’t have had the last two summers any other way.