Healthcare Cardiology Case Study

Case Study

Healthcare: Cardiology

 

Overview
A hospital system began working with their local newspaper for Print advertising. Overtime, it became clear that digital advertising was necessary, and Amplified offered to help. Three years later, Amplified is still managing all digital advertising for all service lines and recruiting for this hospital system

Advertising Solutions

  • Paid Search to reach those seeking cardiology services
  • Targeted Display reaching specific audience groups
  • Social Advertising to engage with target audiences
  • YouTube TrueView for brand awareness with relevant audiences

PAID SEARCH

6.5% CTR

Benchmark: 3.27%

TARGETED DISPLAY

0.24% CTR

Benchmark: 0.06%

SOCIAL MEDIA

2.0% CTR

Benchmark: 0.89%

YOUTUBE TRUEVIEW

26.8% VVR

Benchmark: 31.2%

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