Case Study
Healthcare: Orthopedics
Overview
A hospital system began working with their local newspaper for Print advertising. Over time, it became clear that digital advertising was necessary, and Amplified offered to help. Three years later, Amplified is still managing all digital advertising for all service lines and recruiting for this hospital system.
Advertising Solutions
- Paid Search to reach those seeking orthopedic services
- Targeted Display reaching specific audience groups
- Social Advertising to engage with target audiences
PAID SEARCH
10.9% CTR
Benchmark: 3.27%
TARGETED DISPLAY
0.15% CTR
Benchmark: 0.06%
SOCIAL MEDIA
2.1% CTR
Benchmark: 0.89%