Brand presence (a.k.a. brand brand awareness) is how visible and recognizable your brand is to your target audience. Standing out in a crowded market is more challenging than ever, yet the key to unlocking your business’s potential lies in amplifying your brand...
Happy Halloween! We’ve stirred our cauldrons to bring you a special treat: three tricks to help your business gear up for the holidays and avoid horror stories this season. These ghoulishly delightful marketing tactics are so imperative – you’ll keep the...
Consumers Control the Conversation Social networks like Facebook, Twitter, Google+ and Foursquare have dramatically changed the way businesses communicate compared to traditional media. A reputation today is more about what customers say about a business and less...
Google Adds Interactive Places “Carousel” to Local Search Results Google introduced a new design for local search results on desktop and tablets that put a carousel with the top results at the top of the page. The new carousel search feature can be triggered when...
