How To Define Your Target Audience
Getting the most out of an advertising budget is vital to the growth of any business. Whether the budget is a few hundred dollars or millions, no one wants to waste money. If you want to ensure you’re effectively using your marketing budget and increasing your return...
Google Ads Bidding – Quick Hit Guide & Best Practices
Understanding the different bid types and implementing the right Google Ads bidding strategy for your goals can mean the difference between getting results and wasting your budget. In this post we will cover the basics of each strategy and hear from a couple of our...
Voice Search Basics
“Alexa, order paper towels.” “Hey Google, what’s the best Mexican restaurant near me?” “Siri, who can do an emergency AC unit repair?!” Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google,...
Organic vs Paid Social Media Marketing
With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the...