Fundamentals of Modern Web Design

Fundamentals of Modern Web Design

Like all things in the digital landscape, website design trends are constantly changing. As a business owner, you know the importance of a well-designed website but it can be difficult to decipher which trends to incorporate. That’s why we’ve compiled this list of...
How To Define Your Target Audience

How To Define Your Target Audience

Getting the most out of an advertising budget is vital to the growth of any business. Whether the budget is a few hundred dollars or millions, no one wants to waste money. If you want to ensure you’re effectively using your marketing budget and increasing your return...
Google Ads Bidding – Quick Hit Guide & Best Practices

Google Ads Bidding – Quick Hit Guide & Best Practices

Understanding the different bid types and implementing the right Google Ads bidding strategy for your goals can mean the difference between getting results and wasting your budget. In this post we will cover the basics of each strategy and hear from a couple of our...
Voice Search Basics

Voice Search Basics

“Alexa, order paper towels.” “Hey Google, what’s the best Mexican restaurant near me?” “Siri, who can do an emergency AC unit repair?!” Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google,...
Organic vs Paid Social Media Marketing

Organic vs Paid Social Media Marketing

With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s  advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the...
Eight Years of Amplified Digital

Eight Years of Amplified Digital

Our story begins like many successful business stories – with a solution to a problem. Founded in St. Louis, MO, the idea to start a digital agency came about as more and more businesses needed to strengthen, or simply create, their online presence during the...