The Ins and Outs of Location-Based Marketing

The Ins and Outs of Location-Based Marketing

Picture this – You’re walking through the mall scrolling through your Pinterest boards trying to find outfit inspo you pinned yesterday when you notice an ad for a store in the mall offering 50% off. You are most likely receiving this relevant content as part of a...
Why Your Business Needs a Well-Designed Website

Why Your Business Needs a Well-Designed Website

What if your business could have the perfect employee – someone who is professional in both what they say and how they look, can help generate sales and new leads, and be available 24 hours a day, 7 days a week? Sounds too good to be true right? It’s not! These...
A Simple Guide to Virtual Events

A Simple Guide to Virtual Events

Virtual Event, What’s That? A virtual event is an organized gathering of people that occurs online allowing them to communicate information and enjoy a shared experience over the internet. The term “virtual” doesn’t necessarily mean virtual reality, so this type of...
OTT & CTV – The Basics of Streaming TV

OTT & CTV – The Basics of Streaming TV

Many people, including those in the marketing industry, use the terms OTT and CTV interchangeably, which can be very confusing as they mean two different things. Although they have separate meanings, OTT and CTV are two parts of the same whole that is streaming TV....
Understanding Programmatic Advertising

Understanding Programmatic Advertising

Ads are an ever-present part of our online experience. As you scroll through your favorite news site or browse a store online, you are bound to encounter a few. Have you ever wondered how those particular ads came to be placed in that particular spot? Most likely they...
What Is Search Advertising?

What Is Search Advertising?

Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...