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Mobile Targeting Ad Technologies – What’s the Difference?
Mobile audiences are becoming more and more important to be in front of, in fact, we now know that more than half of web traffic now comes from mobile devices. Smartphones make it easy to get in front of users based on location information, but there are several types...
Connect your Brand with Gen Z through YouTube
Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
The Basics of Google Analytics
In any business, it is important to understand who your customers are to better speak to them through advertising and throughout the pages and content on your website. When interacting with users digitally, you aren’t going to necessarily meet users personally, so in...
Google Customer Match Remarketing Policy Changes
Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
Looking Ahead: Digital Marketing Trends in 2019
The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
Prepare Your Business for Holiday Shopping Season
Ready or not – the holidays are coming! As the temperatures cool, sales will begin heating up, so now is the time to think about how to get your products and services in front of customers. According to research from the website RetailMeNot, the trends for the 2018...
Tips to Integrate Digital into your Traditional Marketing Campaigns
The digital age can leave many advertisers wondering about the most effective ways to reach their target audiences. Some businesses may be hesitant to move away from their traditional media campaigns (print, television, radio, etc). Others may be more inclined to pull...
Using Live or Behind the Scenes Video to Humanize Brands
Humanizing a brand is one of the most efficient ways to create widespread exposure of your company's core values. The reason this is often the case is it allows audiences to acknowledge your brand’s core values and ideas and associate them with a person or character...
Using Google to Reach Automotive Shoppers
Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...
Does Your Business Really Need a Mobile App?
Smartphone users have an application for nearly everything; weather, games, grocery shopping, fitness tracking, social media… the list could go on for days. Perhaps you’ve been thinking about offering your customers an app for your business, but is it really worth it?...
