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What Is Native Advertising and Why You Should be Using It
Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it? Native ads are designed to blend in with their surroundings and are sometimes so discrete that you might not even...
2017 – The Year of Video
2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
August Isn’t Just for Back to School Planning
With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an innovative and well planned marketing strategy is imperative during the holidays. Trends over the last few years have indicated...
Search + Display Advertising: The Power of Two
Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Fall in Love with Valentine’s Day Promotions!
Fall in Love with Valentine’s Day Promotions! Valentine’s Day is one of the biggest consumer holidays of the year. In 2015, spending hit 19.5 million dollars, the highest number on record. Take advantage of this February’s spending frenzy and generate great engagement...
How to Respond to Online Reviews
Consumers Control the Conversation Social networks like Facebook, Twitter, Google+ and Foursquare have dramatically changed the way businesses communicate compared to traditional media. A reputation today is more about what customers say about a business and less...
Digital New Movers
Did you know it is estimated that a person in the United States can expect to move an average of 11.7 times in their lifetime? According to the U.S. Census Bureau, roughly 40 million people move each year. There are a variety of reasons that lead Americans to move...
Top 5 Reasons Your Company Needs a New Website
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Recruiting with Digital Display
Recruiting & Hiring with Digital Display The economic reality of 2016’s employment rate is not entirely impressive by any means, with five percent of the United States population out of work. Last year, America’s unemployment rate hit its lowest level in nearly...
Right to Sell Arms
Right to Sell Arms - Gun & Ammo Advertising Network Today, it is nearly impossible for firearm retailers to digitally market and promote their products because of strict boundaries ad networks place on ranges, gun merchants, and firearm shops. According to recent...
