Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
Ready or not – the holidays are coming! As the temperatures cool, sales will begin heating up, so now is the time to think about how to get your products and services in front of customers. According to research from the website RetailMeNot, the trends for the 2018...
The digital age can leave many advertisers wondering about the most effective ways to reach their target audiences. Some businesses may be hesitant to move away from their traditional media campaigns (print, television, radio, etc). Others may be more inclined to pull...
Humanizing a brand is one of the most efficient ways to create widespread exposure of your company’s core values. The reason this is often the case is it allows audiences to acknowledge your brand’s core values and ideas and associate them with a person or...
