Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Learn the importance of digital marketing for the Automotive Industry and view trends, research and insights that can help you reach your automotive shopping audience in all their moments of need using micro and macro moments.
As 2015 quickly comes to a close, we naturally reflect on “the good’s, the bad’s, and the ugly’s” of our habits and behaviors. In addition, we ponder our business practices and how the inevitable, drastic changes in digital marketing helped us thrive, encouraged us to...
Be Heard On Social Media By Implementing These 3 Tips From Our Experts You have to work through the noise to be heard. Many businesses have adapted to the digital landscape. Of those many businesses, most have websites to which they can direct their customers and...
Google Adds Interactive Places “Carousel” to Local Search Results Google introduced a new design for local search results on desktop and tablets that put a carousel with the top results at the top of the page. The new carousel search feature can be triggered when...
