Consumers utilize social media for a variety of reasons, including searching for entertaining content, staying up to date on current events, sharing photos and videos of their life, or staying in touch with friends. Now, with features like Facebook and Instagram Shops...
It feels like hashtags have been around as long as the internet, but they’ve really only been on the scene for just over a decade. First used in a 2007 tweet about the wildfires in San Diego, hashtags were mainly used as an organization tool and were quickly adopted...
With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the...
It’s overwhelming to keep up with Instagram’s updates, and in 2020 there were quite a few. We were introduced to Instagram Reels, Live, and Shops, along with several other fun new features. With all these updates, you might have missed the addition of Guides...
Advertising on social media has quickly become a favorite for many businesses as it provides an easy way to connect on a more personal level with customers. However, as new technology develops and algorithms are updated, reaching out becomes more difficult. So, what’s...
Discontinuing Support for Google+ Social Network In December 2018, Google announced their decision to shut down the Google+ social network for consumers, effective April 2, 2019. The decision was based on low usage, as well as challenges involved in maintaining a...
