At Amplified, our #1 goal is your business’ success, which can mean something different as we navigate these challenging times together. We know that with recent news of the COVID-19 Pandemic, businesses like yours are experiencing unexpected changes and severe challenges, and we’re committed to providing as much support as possible to help your company succeed through this crisis.
Below you will find a collection of resources we’ve assembled from our own digital marketing and communication experts, as well as sourced through various trusted partners and brands. We will continue to keep this information as updated as possible, so please check back frequently.
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Developing a Communication Plan
Now, more than ever is the time to be an over-communicator. Your prospective customers want information and if they don’t get it, the absence of information on how your company is handling the coronavirus might begin to fuel rumors. Even if you don’t yet have an on-site preparedness plan, you can let your customers know you’re working on one.
Remember that how you communicate is incredibly important. Rather than only making an announcement on Facebook – when it is possible that not all of your audience is on Facebook – it is best to use multiple channels.
Make sure your company’s coronavirus position and plan is on the homepage of your website, with a link to more information. Always start your communication plan internally to ensure that everyone within your organization is properly aligned around consistent messaging.
Where should you communicate this information?
- Internally to your staff members & teams
- Update your website homepage
- Update all of your business directory listings (most importantly, Google My Business)
- Send an email to your subscribers
- Post an update on your social media channels
Free Virtual Consultation
Amplified is committed to helping companies both large and small navigate the shift in marketing and communications together with you.
We are offering no-obligation virtual consultations to help you better understand and learn ways to communicate your brand and company’s position during this time, as well as assist you with ideas on how you can maintain your presence – both digitally and physically – while distancing yourselves and staff members from the public.
To schedule a time to connect with one of our experts, please fill out your contact information below.
Quick Action Worksheet
Plan your emergency response and develop plans to minimize downtime.
Stay Connected Through Facebook & Instagram
In challenging circumstances, it may be more difficult than usual for your business to support its employees and communicate with customers. Below are some recommendations and resources that can help you minimize disruptions.
Facebook has a free suite of tools that can help you stay connected with your customers and employees. To take advantage of them, create a Facebook business Page, and an Instagram business account for your business. These free online accounts can serve as digital storefronts for your business, and will allow you to stay connected with your customers and employees virtually—from nearly anywhere, anytime.
Stay connected with your customers and employees
Whether your business sells goods or provides services, reliable communication channels can help ensure your customers and employees are getting the support they need.
More Facebook Resources Can Be Found Here: https://www.facebook.com/business/boost/resource
Updating Your Google My Business Profile
Google placed a notice at the top of the Google My Business support pages that reads, “If your business is affected by COVID-19, update your profile to provide the most accurate information”.
This should include your updated business hours, as well as if you have shifted your business model in any way, such as to offer no-contact pickup or delivery.
Per Google, new reviews, review replies, and new Q&A will be unavailable during this time.
Using Facebook & Instagram Live
Live videos can be a great way to proactively educate your customers during this situation. You can post Live videos and stories on Facebook and Instagram, host virtual events to show your customers how you’re actively keeping your premises and products safe, and answer customer inquiries about how your business will continue to support its customers.
Setup Auto Responses on Messenger & Instagram Direct
Be responsive and provide your customers transparency during this time. With Messenger and Instagram Direct, you can manage a high volume of messages while ensuring responses are timely. In addition to answering customer inquiries, you can also take orders, provide virtual services and host video chats. You can also automate and templatize your responses, and prepare FAQs with away messages and quick replies.
Keep in Touch with Text Messaging
Utilizing tools for text message marketing gives you the ability to put your message in your customer’s palm, pocket or purse.
Smart Send can help you achieve this through a simple and streamlined interface.
SmartSend amplifies your business promotions and increases customer loyalty by sending texts or emails with specific marketing messages directly to your customer list. All from the convenience and mobility of your smart phone.
US Chamber of Commerce Toolkit
The US Chamber of Commerce has compiled the CDC’s coronavirus recommendations for businesses and workers across the country. They continue to encourage American businesses to follow data-based guidance from the CDC and state and local officials. They’ve included sharable graphics based on the CDC’s latest guidance for businesses and employees. We encourage you to share these assets on social media, websites, and other channels, and send them to your colleagues and employees.
Visit https://www.uschamber.com/coronavirus-response-toolkit for ore information.
CDC Interim Guidance for Businesses
This interim guidance is based on what is currently known about the coronavirus disease 2019 (COVID-19). The Centers for Disease Control and Prevention (CDC) will update this interim guidance as needed and as additional information becomes available.
Video & Conferencing Resources
Logmeininc.com is offering free toolkits and help for businesses who have quickly shifted to remote environments. Click here for their resources. Their join.me version is available for free trials, and you can host both video and conference calls with this version.
Zoom conferencing also has put together a toolkit for businesses, which can be found by clicking here. They also offer free options that you can use on a per-time basis.
Google has rolled out free access to advanced Hangouts Meet videoconferencing capabilities to all G Suite customers globally until July 1, 2020.
Alexa Schirtzinger, Head of G Suite Product Marketing, offers a few tips for more productive video calls.
Hosting Virtual Events
If you’ve decided that hosting a virtual event is the way to go, make sure you make the most of the tools at your disposal. Need some help? Check out YouTube’s downloadable guide to making videos and hosting events on YouTube, complete with links to many more resources and video tutorials.