Like everything else this year, holiday shopping looks different than it has in the past. Many of us are doing our shopping online in an effort to social distance. Before you scroll through the products at the big names stores, consider what local businesses in your area have to offer. With lock downs in effect again, small business are seeing a down turn in what would normally be their busiest season. Money you might spend with a big box store will mean so much more to the bottom line of a locally owned business.
This is why Amplified has put together a list of ways we can all support our local economies during the 2020 holiday season.
5 Ways To Support Local Businesses During the 2020 Holiday Season
SHOP ONLINE OR BY PHONE
Many businesses can no longer rely on foot traffic to be successful, so they have changed the structure of their stores. Retailers and boutiques have opened up ecommerce options or have turned to social media to highlight their products. Like and follow their pages to stay updated. If you’re not sure, give them a call to see how you can make a purchase.
PURCHASE GIFT CARDS
Picky person on your list? Give them the gift of an experience at a salon or spa for future use, encourage them to try a new restaurant, or let them pick the perfect gift for themselves at their favorite boutique by purchasing a gift card! Grab one for yourself while you’re at it – #treatyoself. Check out some of our favorite local businesses offering gift cards this season!
ORDER CARRY-OUT, CURBSIDE PICKUP, OR DELIVERY
Are you hosting a scaled back version of dinner this year? Take a break from cooking and order pick-up or carry-out from a local restaurant. Many local restaurants have worked hard to shift their menu and operations to carry-out and delivery. Retailers have jumped on the bandwagon as well adding curbside pickup and delivery services. Don’t forget to tip when applicable!
ENGAGE ON SOCIAL
All the names already checked off your nice list? You can still help your favorite local spots! A lot of businesses have shifted their communication strategy to social media. This is the quickest and most efficient way for them to reach a large portion of their audience and their staff organically. Let them know you’re there by engaging with their posts. Have something in mind you’d like to see from them? Tell them. They’re listening.
TELL YOUR PEERS
Much like online reviews, peer to peer reviews are a great way to keep local businesses top of during the holidays. If you ordered Thanksgiving dinner, tell your friends about the great experience – share a photo on your Instagram story and tag the restaurant. Get expert styling tips for your virtual holiday get together for free via FaceTime from your favorite boutique? Share the details on Facebook.
Encourage friends and loved ones to support local businesses by sharing these ideas on your social media. Use #SupportLocal and let us know what you’re doing to help your community during the holidays.