Did you know that 92% of Americans were reachable by CTV programmatic advertising in 2022? That number has likely gone up further since. Gone are the days when your advertising reach was limited to those sitting in front of their traditional TV screens at prime time....
In the not-so-distant past, you had to wait until you were home in order to watch your favorite television show. Unfortunately, if you were away when it was showtime, you had either better hope your VHS recorder was setup correctly, or you simply missed out on that...
Digital consumers are turning more and more of their attention to online video, with YouTube now exceeding one billion hours viewed per day globally¹. This trend is projected to increase with an estimation that by 2019, video will represent over 85% of all internet...
2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
