How YouTube is Changing the Face of Traditional Television

How YouTube is Changing the Face of Traditional Television

In the not-so-distant past, you had to wait until you were home in order to watch your favorite television show. Unfortunately, if you were away when it was showtime, you had either better hope your VHS recorder was setup correctly, or you simply missed out on that...
YouTube TrueView

YouTube TrueView

Digital consumers are turning more and more of their attention to online video, with YouTube now exceeding one billion hours viewed per day globally¹. This trend is projected to increase with an estimation that by 2019, video will represent over 85% of all internet...
Connected TV: What Is It and How Will It Benefit Your Company?

Connected TV: What Is It and How Will It Benefit Your Company?

Television advertising can sometimes be a great way to advertise, but it can also be very broad, delivering your message to too many customers that may not even be interested. However, you don’t need to scrap television completely from your advertising plan with...
2017 – The Year of Video

2017 – The Year of Video

2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
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