Coronavirus has changed everything, not only in our personal daily routines but also in the way we advertise. As a business owner or marketing manager, now is the time to adjust your regular marketing strategy to better-fit people’s changes in behavior and tendencies because of the pandemic.
Advertise with a Purpose
What is the purpose of your ad? This has always been an essential question, but it carries even more weight during the pandemic. Carefully consider who your target audience is and how your ad can educate, entertain, inform, or benefit those individuals. Don’t put out an ad without having a full understanding of its end goal.
Adjust your Visuals
With social distancing and stay-at-home orders in place, our perceptions about many things have changed, presenting us with a “new normal.” Adjust the images in your ads to reflect this “new normal” to avoid sending an inappropriate or ill-timed message. Think of how you can show social distancing and virtual chats with friends and family as they relate to your business.
Make it About People
The importance of focusing your social media posts and ads around people rather than logos has always been true, but it is especially important during the COVID-19 pandemic. Your audience makes a better connection when showcasing the people behind the company. Customers can better relate and build a trust factor when they see the dedicated employees of a business. Now is a great time to focus on your exceptional team. You can also choose to highlight your customers. Word of mouth is always one of the best ways of advertising, and highlighting previous customers is a way for others to build a connection with your brand.
Focus on Helping Instead of Selling
During these trying times, focus on helping rather than selling. Social selling can be tough right now depending on your industry and using social listening to provide help to your audience will yield better results over time.
Although the COVID-19 pandemic has resulted in big changes for most of the world’s population, it does not mean you can no longer be there for your customers. Our experienced team is here to help guide you and your business through these challenging times. Contact Amplified Digital Agency today.