The COVID-19 pandemic has altered our way of life, both currently and for the future. We’re not entirely sure what life after lock down and shelter-in-place orders will look like. Even as businesses begin to re-open, social distancing will remain a way of life for some time. Regardless of your state’s recovery plan, shoring up your business’ virtual capabilities has never been more vital. Here’s what you need to think about as you plan your digital recovery.
It is entirely possible to build connections with customers and clients without face-to-face interaction. Make sure your social media accounts are active and churning out up-to-date content, but remember that all your competitors are doing the same. One way to stand out is to provide surveys, contests, raffles, or other meaningful posts that your customers are driven to interact with as opposed to standard content that followers will see, smile or laugh at, and promptly forget. Make sure you provide customers with an easy opportunity to provide you with their email address so you can send content right to their inboxes.
Optimize your Site
Now is as good a time as any to make sure your site is intuitive across all platforms and browsers. If your site isn’t mobile-friendly, you’re making it difficult for customers to discover your business, learn about your products and services, or even make a purchase. While you’re smoothing your purchasing funnel, ensure your shopping cart experience is simple and intuitive. Implement an SEO strategy that will help attract new customers. No matter what you do, make sure your company is e-commerce-ready.
Get your Marketing Strategy on Track
Social media is wonderful, but to really take your sales to the next level, you need paid marketing. Use this time to think about your long-term marketing strategy for the coming months and even years. But remember, keep your plans flexible. If the past few months have proven anything, it’s that the world can change in an instant.
Reach Out for Help
Planning your business’ digital recovery may seem overwhelming, so reach out for professional marketing help. At Amplified Digital Agency, our experienced teams are here to provide you the guidance you need while managing your advertising campaigns across a variety of platforms. We will help you reach out to the right target audiences to make the most of your advertising budget, allowing you to weather the storm and emerge stronger than before.
To make advertising easier throughout this pandemic, we are offering customers a no-obligation COVID-19 Marketing Communication Consultation. We have also launched our Amplified Cares Digital Advertising Program to provide special discounts on products in an effort to supplement marketing dollars.
Let Amplified help you get started on planning your business’ digital recovery – Contact us today.