2019 Social Media Trends

2019 Social Media Trends

Advertising on social media has quickly become a favorite for many businesses as it provides an easy way to connect on a more personal level with customers. However, as new technology develops and algorithms are updated, reaching out becomes more difficult. So, what’s...
Is Your Mobile Site or Strategy Damaging Your Brand?

Is Your Mobile Site or Strategy Damaging Your Brand?

Providing customers the opportunity to have a positive experience with your brand is essential for building your business. Your presence on digital and mobile platforms is where many are able to find more about the business and determine if it is one in which they...
Mobile Targeting Ad Technologies – What’s the Difference?

Mobile Targeting Ad Technologies – What’s the Difference?

Mobile audiences are becoming more and more important to be in front of, in fact, we now know that more than half of web traffic now comes from mobile devices. Smartphones make it easy to get in front of users based on location information, but there are several types...
Connect your Brand with Gen Z through YouTube

Connect your Brand with Gen Z through YouTube

Businesses should always be looking to expand their customer base, but for some, finding a way to connect to a new generation can prove difficult. While much of the focus the last few years has been on millennials, focus is shifting to Generation Z as the...
The Basics of Google Analytics

The Basics of Google Analytics

In any business, it is important to understand who your customers are to better speak to them through advertising and throughout the pages and content on your website. When interacting with users digitally, you aren’t going to necessarily meet users personally, so in...
Looking Ahead: Digital Marketing Trends in 2019

Looking Ahead: Digital Marketing Trends in 2019

The new year is just around the corner, and if you haven’t already, it’s time to start thinking about your digital marketing strategy for 2019. Digital is always evolving, so keeping up with the latest trends will allow you to make more informed strategic decisions,...
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