Brand presence (a.k.a. brand brand awareness) is how visible and recognizable your brand is to your target audience. Standing out in a crowded market is more challenging than ever, yet the key to unlocking your business’s potential lies in amplifying your brand...
Happy Halloween! We’ve stirred our cauldrons to bring you a special treat: three tricks to help your business gear up for the holidays and avoid horror stories this season. These ghoulishly delightful marketing tactics are so imperative – you’ll keep the...
Consumers Control the Conversation Social networks like Facebook, Twitter, Google+ and Foursquare have dramatically changed the way businesses communicate compared to traditional media. A reputation today is more about what customers say about a business and less...
Is Your Business Optimized for Digital Success this Holiday Season? There have been many interesting studies done recently on consumer buying behaviors as it relates to holiday shopping. Here are some of the most impactful findings of those studies: The NRF released...
Google Adds Interactive Places “Carousel” to Local Search Results Google introduced a new design for local search results on desktop and tablets that put a carousel with the top results at the top of the page. The new carousel search feature can be triggered when...
Yesterday Google said it was launching a new Google+ Dashboard to help Google+ business users get more out of the Google + service. The fact that it connects with other Google products (i.e., Maps and Search) and is a way for businesses to update their information...
