Digital Out of Home

Digital Out of Home (DOOH) is an interactive and eye-catching advertising strategy that empowers brands to digitize their ads and display content easily accessible to the general public. From highways to elevators, malls to airports, subways to taxis, and arenas to street corners DOOH offers massive reach and high-impact experiences woven into consumers’ daily journeys between home, work, shopping, and entertainment.

How it Works

Using digital out of home advertising ensures that your ads are reaching more than a 1:1 audience by instead, reaching groups of highly desirable consumers at the same time in high impact moments. Your ads are 100% viewable with zero ad blocking. Optimize your campaigns using eye-catching creative, segment by time of day and/or weather/temperature & more.

Venues

Billboards
Office Buildings
Retail
Health Clubs
Grocery Checkout
Transit
Point of Care
Screen TVs
Display Repurposing
GSTV*

*GSTV requires a minimum of $50,000 total campaign spend.

Optimization & Measurement

Utilize device-level data to drive campaign optimization and power digital attribution, all in exactly the same way as for other programmatic channels

Optimizations Options:

Creative
Time of day
Screen
Venue
Geo
Weather/Temperature

Pricing Model

This is sold on a cost per thousand (cpm) model. Remember, this is not reaching a 1:1 audience. One “play” can reach multiple people at once.

NEW: DOOH

Basic Display: $12cpm
Basic Video: $22cpm
Premium Display: $20cpm
Premium Video: $60cpm

Agency Minimum: $500/mo
*$50,000 required campaign spend for GSTV. Required Custom quote.
**Video is available for this placement at the following venues: