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Top 5 Reasons you should be using Search Engine Marketing

Top 5 Reasons you should be using Search Engine Marketing

by | Sep 15, 2017

When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search engine is Google.1 We are all familiar with the general process of using a search engine – After you type something into...
Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

by | Aug 4, 2017

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Geo Targeting On The Rise

Geo Targeting On The Rise

by | Sep 29, 2014

What is Geo targeting? Before you can dive head first into this article, it is important to understand what geo targeting is. Geo targeting, also spelled geo-targeting, is used in context of advertising. When geotargeting is used, it delivers content to a user based...
Google Local + Carousel Feature for Local Businesses

Google Local + Carousel Feature for Local Businesses

by | Jul 20, 2013

Google Adds Interactive Places “Carousel” to Local Search Results Google introduced a new design for local search results on desktop and tablets that put a carousel with the top results at the top of the page. The new carousel search feature can be triggered when...