Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Voice assistant technology as we know it has been around since the early 2010’s. It started as a feature on smartphones and shortly after that in-home smart speakers were introduced. Smart speaker ownership has grown from 7% of the US population in 2017 to 33% in 2021. Consumers are using them for more than just listening to music these days. According to eMarketer, an estimated 73% of smart speaker owners used their devices for inquiries and 40% used it to shop

Hey Siri, what is voice search?

Voice search is when a user speaks a command or question to a smartphone or smart speaker, rather than typing it out. To put it simply, the device transcribes the speech into text, analyzes it, searches for relevant information on the internet, and then translates it to fulfill the request.

Both Google and Siri, Apple’s voice assistant, pull their information from Google searches. Alexa, Amazon’s version, pulls search results from Bing as well as other sources like Wikipedia and IMBD.

What types of prospects does this work well for?

Any business that has ecommerce on their site can benefit from being easily found using voice search. The number of people shopping with voice commands may be limited now but it is steadily rising.

Quick service restaurants and/or businesses that offer a specific service or product such as bars, pet services, home repair, chiropractors, retailers, and the like who are found in high competitive geographies, are all examples of brands that could be searched for using a voice command.

Any business that has significant competition in their local area will do well to get in front of this trend in order to stand out.

What are some of the things we will do for them?

There isn’t a one-size-fits all implementation that automatically ensures a business will be in the results of a voice search. Just like with regular search engine optimization, many strategies need to be executed. However there are a few key things we recommend to give them a better chance of appearing.

Up-To-Date Directory and Review Listings

It is highly recommend any voice search optimization be paired with a reputation/presence package to make sure the business’s information is accurate and easy for voice assistant technology to find on review and directory sites.

Search Engine Optimization

It is also necessary to implement traditional SEO tactics so that the business appears high on a search results page regardless of how the search is done.

Website Optimization

Finally, the business’s website needs to be optimized for voice search. This is done through content that is simple and succinctly answers the question posed. A website will also need a unique backend code that enables the voice assistant to easily translate the information on its pages.


Like other SEO optimizations this is custom quoted and can be obtained by submitting an RFP in SWFT.

Although the technology is fairly new and not exactly widely used yet, it is rapidly evolving. Innovative businesses will stay in front of this trend allowing them to capitalize on a solid foundation in the future.