Why Mobile Matters to Your Business
There’s an AskReddit post from several months back that made the internet rounds where someone asked the question:
“If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today?”
If you dig deep enough, you’ll find this response:
“I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats and get in arguments with strangers.”
Well, it’s 2013, and that device in your pocket is heading towards representing nearly half of your total digital audience on your website and social media. One year ago, page views from mobile devices to your company’s websites and apps represented approximately 23% of all website page views – while today, that percentage has grown to nearly 56% for some company’s websites! And as we all know, where the audience goes, so goes the consumer.
Mobile Advertising in the United States
US mobile advertising spending grew 178% last year to $4.11 billion, according to a new forecast by eMarketer, and advertising spending is expected to rise a further 77.3% to $7.29 billion in 2013. A couple other key mobile advertising data points to consider….
• According to research firm, Borrell Associates, 37% of small and medium sized businesses who had not yet tried mobile advertising said they were likely to do so within the coming year.
• In addition, 83% of those who had actually engaged in some sort of mobile campaign said they were likely to do so again.
What Does this Mean for You as a Business Owner?
Plain and simple…Your competition is already utilizing mobile and tablet marketing to grow their business and customer base, and if you aren’t, your company will be left behind as an afterthought in today’s consumer minds. Amplified Digital offers unique, targetable mobile and tablet advertising campaign options to help you reach your desired audience on the devices that they spend the most time on! Click Here to Contact Us Today and Get Started!
