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Ads are an ever-present part of our online experience. As you scroll through your favorite news site or browse a store online, you are bound to encounter a few. Have you ever wondered how those particular ads came to be placed in that particular spot? Most likely they...

Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...

It’s officially February! While this month is known for many things – like cold weather, Valentine’s Day, and being the shortest month of the year - one of the most powerful things February is known for is its celebration of Black History. During this month (and every...

It’s no secret that the COVID-19 pandemic has affected nearly every industry, forcing many local businesses to shut their doors. Like many others, marketing and advertising agencies have had to adapt to meet the changing needs of clients and employees, alike. While...

Email marketing is a form of digital marketing that uses email to promote a business’s products or services. Think of it as the digital version of physical mailers being sent through the postal service, but quicker. However, email campaigns can give a business more...

In this day and age, you have the entire world at your fingertips. When you’re in the market for a new product, there are literally thousands of options to choose from. So, how does someone make the right decision with so many choices out there? That’s where brand...

Many people have turned to social media to get the human interaction they are lacking during the pandemic. Over 80% of internet users worldwide will visit a social media platform at least monthly. That’s about 3.23 billion people! Your business deserves a piece of...

In an ever evolving digital marketing world, we are constantly expanding our expertise to bring our clients leading marketing strategies to better their business. With that being said, we are pleased to announce that Amplified Digital Agency is now a HubSpot Solutions...

The holiday season usually brings a spike in sales for most companies. While this spike is a great thing for businesses, it is often followed by a decline in customer spending during the post-holiday season. To combat that sales slump, Amplified has put together a...

The end of the tumultuous year that has been 2020 is in sight. At the beginning of the year, when the pandemic started, it seemed like there would eventually be a return to “normal.” With 2021 knocking at our door, it’s become clear that our normal has changed, and...