Many people have turned to social media to get the human interaction they are lacking during the pandemic. Over 80% of internet users worldwide will visit a social media platform at least monthly. That’s about 3.23 billion people! Your business deserves a piece of that very large pie.
Here are a few ways your business can benefit from having a social media presence:
Increase Awareness of Your Brand
A presence on the social media platforms your audience frequents will give you more opportunities to get your brand in front of them. Whether you are posting your own content or paying to run your ads on the platform, more eyes will be on your business. The more times a potential customer sees your brand the more likely they are to think of you when they have a need you can fulfill.
Increase Website Traffic
A direct result of increasing brand awareness is a lift in website traffic. Users who see your brand’s activities on social media could be enticed to click through to your website to learn more about what your business has to offer. Using social media for the promotion of sales and discounts your business is running is another way you can get users to click through to your website.
Humanize Your Brand
Social media gives businesses a unique channel to show the human side of their brand. You can highlight team members and team events, share insight into what makes your business run on a day to day basis, and announce company milestones and achievements – to name just a few ways to show your brand’s personality. This can double as a way to not only attract and retain customers but also to attract talented individuals to any open positions you might have.
Another way to establish a human connection is for brands to share their values and how their actions support them. Now, more than ever, consumers expect more from brands than to just produce quality goods and services. They want to know that their money is being spent with an organization that has values that align with their own.
Engage Directly With Your Audience
Unlike other forms of traditional advertising, social media marketing can be a conversation. You can create a path for communication by monitoring what people are saying about your business and responding to comments and questions. These conversations can be had in real-time which can mean all the difference if what a customer is saying is negative. Having an avenue for customers to leave positive feedback that is visible to others is the digital version of word-of-mouth advertising.
Build a Trusted Brand Reputation
A strong strategic social media presence can confirm the legitimacy of your business. By sharing your business’s industry knowledge via educational content you can establish your brand as a thought leader. Engaging in helpful conversations with your audience can further support your reputation as a go-to source.
Improve SEO Rankings
While social media does not have a direct effect on SEO rankings it does have an indirect effect. When your audience shares and engages with your educational content, it generates signals indicating that your posts are useful. Search engines then use these signals to rank your website.
It can also be used as a way to generate leads by providing your contact information, having call-to-actions buttons on your page, as well as the various lead generation mechanisms offered by different platforms.
Since a lot of social media marketing can be done on your own it is fairly cost effective. Due to the highly targetable nature of social media marketing paid advertising can have a higher return on investment than other traditional marketing tactics.
All these benefits add up to one thing – a boost in your bottom line. In today’s digital age, your business cannot afford to miss the opportunities social media offers.
If you’ve made it this far and are feeling overwhelmed at the idea of creating and maintaining a social presence, Amplified Digital can help! Our seasoned team is ready to guide you through this complex landscape.