How Storytelling and Organic Content Impact Online Presence

How Storytelling and Organic Content Impact Online Presence

You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...
5 Ways LinkedIn can Impact your Marketing Strategy

5 Ways LinkedIn can Impact your Marketing Strategy

Promoting a business on LinkedIn can require far different tactics than those used on other social media sites. Similarly, promotion on LinkedIn can be more beneficial and influential than that on other sites. This is not to degrade the vast opportunity within other...
How Millennial Stereotypes can Benefit Your Business

How Millennial Stereotypes can Benefit Your Business

Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
Google Customer Match: What is It and How Does it Work?

Google Customer Match: What is It and How Does it Work?

Bringing in new customers is important, but you don’t want to forget about keeping your current customers engaged. Many of those who are already fans of your business have most likely voluntarily provided their contact information to you, and thanks to Google Customer...
5 Steps to Take After Launching Your New Website

5 Steps to Take After Launching Your New Website

Building your company’s website can be quite a grueling process, so when you’re at the point where you are finally ready to launch it and share it to the world, what should you do next? Setting it “live” and moving on to your next project isn’t going to provide...
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